The new releases from CES are exciting for consumers and advertisers alike, but they also present a challenge for advertisers to live up to the advances in technology. Consumers will have less patience for media pollution and will be expecting better experiences.
First up, kudos to CBS for ‘getting it’. Steaming live video to tablets is an absolute no brainer. There were almost 50 million tablets sold world wide last quarter. That is a lot of consumers.
So, let me say ‘thank you’ to CBS on behalf of the millions (I am betting that there were millions) of consumers who took advantage of the live stream. It certainly provided consumers the flexibility and choice we deserve when it comes to watching the biggest sporting event in the country.
Now, if you were only watching the big game on your tablet that would be fine. You would be very, very happy.
However, I made the mistake of having the television on at the same time as having the live stream on my iPad on my lap (I am sure many others did this as well).
The issue - and I don’t know if it was my connection or the WiFi I was on or if it is a technical limitation of live stream - but the stream to the tablet lagged the television coverage. It was not a short lag, it was considerable. At one stage in the first quarter, I got out the... Read more