If you were part of the 100 million viewers who tuned in to CBS to watch the Super Bowl this year, ask yourself this: Who was the advertiser you saw the most? It’s likely that CBS definitely ranks high in your memory. Not only did CBS receive honors for having the highest-rated ad during the Super Bowl (its Person of Interest ad that aired at 10:31 p.m. EST won a household rating of 47.4, according to Kantar Media), but the network also significantly increased its advertising efforts since the Super Bowl of 2012, with 13 ads for its own programming between kickoff and the first half, compared to last year’s six.
By now, you have read a number of articles, blog posts, tweets and more about the impact and success of the Superbowl ads this year. I'm adding to the mix some good old fashioned survey data. A quick survey/poll administered the day after the Superbowl by Dynamic Logic asked 352 US adults 18+ their favorability towards each of the ads.
What ads came out in the Top 10?
Budweiser Black Crown
So how does this compare to the data out there?
According to a post from a fellow iMedia Connection blogger, some of the same brands "scored" in social media including Taco Bell, Budweiser, Ram and Audi. There were different brands that hit the top 10 mentioned on social media though including GoDaddy, Calvin Klein, and Fast and Furious (Universal). However, these brands all had low positive sentiment suggesting they were discussed but not liked.
When compared to the most viewed videos on YouTube, there were a few different brands that were most viewed online like Mercedes, Volkswagen, and Best Buy.
And what sites or apps did viewers use while watching the Superbowl? The Dynamic Logic poll showed the top 3 were Facebook, Twitter and Google+ which beat out other social sites/apps... Read more
<p>1. My wife's 15 year old cousin had joined the "Keep your hands off my mama, keep your hands off my Doritos" Facebook group by 9pm Sunday night. Apparently, that was a win! </p><p>2. Betty White was the best of this year's "surprise tackle" ads. Don't know what it has to do with Snickers satisfying you, but it made me laugh. </p><p>3. Apparently the Dove soap I've been using for the past couple of decades was for girls. </p><p> 4. Back-to-back men in underwear ads? Really? </p><p>5. I'm a Pepper, you're a Pepper, wouldn't you like to have a giant tongue? And midgets. Could you ask for anything more? I'm sorry. I don't want Gene Simmons anywhere near my soda. </p><p>6. I found FloTV telling a guy to "change out of that skirt" to be in poor taste. Just crude, really. It's a shame because they did such a good job with the Will.i.am "Talking bout my Generation" remix—but I'm left with a bad taste in my mouth about the brand. </p><p>7. Dodge. I watch a vampire show with my wife. Thanks for pointing that out. </p><p>8. Is it just me or... Read more