Tagged 'superbowl'

When there’s an audience, self-promotion always makes sense

Posted by Atul Patel on February 21st, 2013 at 3:00 am

If you were part of the 100 million viewers who tuned in to CBS to watch the Super Bowl this year, ask yourself this: Who was the advertiser you saw the most? It’s likely that CBS definitely ranks high in your memory. Not only did CBS receive honors for having the highest-rated ad during the Super Bowl (its Person of Interest ad that aired at 10:31 p.m. EST won a household rating of 47.4, according to Kantar Media), but the network also significantly increased its advertising efforts since the Super Bowl of 2012, with 13 ads for its own programming between kickoff and the first half, compared to last year’s six.

Superbowl Ad Success: Survey Says…

Posted by Jennifer Okula on February 5th, 2013 at 2:45 pm

By now, you have read a number of articles, blog posts, tweets and more about the impact and success of the Superbowl ads this year. I'm adding to the mix some good old fashioned survey data. A quick survey/poll administered the day after the Superbowl by Dynamic Logic asked 352 US adults 18+ their favorability towards each of the ads.
What ads came out in the Top 10?

Doritos
Ram Trucks
Budweiser Clydesdale
Audi
Taco Bell
M&M
Tide
Coca-Cola
Budweiser Black Crown
Bud Light

So how does this compare to the data out there?
According to a post from a fellow iMedia Connection blogger, some of the same brands "scored" in social media including Taco Bell, Budweiser, Ram and Audi. There were different brands that hit the top 10 mentioned on social media though including GoDaddy, Calvin Klein, and Fast and Furious (Universal). However, these brands all had low positive sentiment suggesting they were discussed but not liked.
When compared to the most viewed videos on YouTube, there were a few different brands that were most viewed online like Mercedes, Volkswagen, and Best Buy.
And what sites or apps did viewers use while watching the Superbowl? The Dynamic Logic poll showed the top 3 were Facebook, Twitter and Google+ which beat out other social sites/apps... Read more

Could Your Website Score a Touchdown?

Posted by Amy Kauffman on February 4th, 2013 at 1:49 pm

It looks like the San Francisco 49ers couldn't quite make it past the Baltimore Ravens in this year's Super Bowl. In business, we also strive to pull ahead and stand out among leading competitors. Winning customers in a business arena can be a challenge. So, when faced head-on with competition, will your website stack up or are you just throwing a Hail Mary?
1st Down - Branding: Does your website and homepage reflect your product or services and who you are as a company? If the first impression of your website does not resonate with your demographic, you have lost their attention at kickoff. A cohesive brand image and identity is essential to gain credibility among your consumers or clients.
2nd Down - Layout: Ease of navigation is key to pull readers into your content without overloading them with data and endless text. Think of your layout like a game plan where you want clients to look, click and how they drive into your website will steer them to take action or forfeit the search altogether. Simple, organized layout wins hand over fist against dense copy, dozens of tabs and multiple, competing messages.
3rd Down - Subscribers: Capturing visitors is a must; and... Read more

Superbowl 2011 and the missing (mobile) link

Posted by Robert Davis on February 9th, 2011 at 7:56 pm

So you’re out to re-position, or even re-invent your brand – what better place to do it than the Super Bowl? Everybody watches it, and it’s a time when viewers are particularly receptive to your story; after all, these days the ads are the big story for some, and a close runner-up to the game for many others.
After laying out oodles of cash for television time and impressive spots, what do you do next to help cement your success? This year, you probably did a couple things. You previewed the spot online to build buzz. You made sure your website supported the brand proposition on click through. And in most cases, you built in multi-channel social engagement during and after the game.
But if you’re a marketer at Chrysler, Audi, Mercedes Benz, Skechers or any of the movie studios advertising big new movies, you forgot to think about the guy on the sofa with a smartphone in his hands. Especially the one who was interested in your brand. That’s right – you spent millions to reach consumers in a high-impact environment but didn’t build a mobile site to... Read more

The Guacamole Report: The Chips and Dips of Superbowl XLIV

Posted by Adam Kleinberg on February 8th, 2010 at 12:00 am

<p>1. My wife's 15 year old cousin had joined the "Keep your hands off my mama, keep your hands off my Doritos" Facebook group by 9pm Sunday night. Apparently, that was a win!   </p><p>2. Betty White was the best of this year's "surprise tackle" ads. Don't know what it has to do with Snickers satisfying you, but it made me laugh.    </p><p>3. Apparently the Dove soap I've been using for the past couple of decades was for girls.     </p><p> 4. Back-to-back men in underwear ads? Really?      </p><p>5. I'm a Pepper, you're a Pepper, wouldn't you like to have a giant tongue? And midgets. Could you ask for anything more? I'm sorry. I don't want Gene Simmons anywhere near my soda.      </p><p>6. I found FloTV telling a guy to "change out of that skirt" to be in poor taste. Just crude, really. It's a shame because they did such a good job with the Will.i.am "Talking bout my Generation" remix—but I'm left with a bad taste in my mouth about the brand.       </p><p>7. Dodge. I watch a vampire show with my wife. Thanks for pointing that out.      </p><p>8. Is it just me or... Read more