Tagged 'Superbowl 2013 ads'

6 Keys to Cutting Through

Posted by Drew Neisser on February 12th, 2013 at 8:10 am

Cutting through has never been easy for marketers. Looking at this year's crop of Superbowl ads, it is clear that formerly reliable components of surprise, emotion and relevance now need to be buttressed with socialize, searchify and extend.