Tagged 'Super Bowl'

CBS streams Super Bowl to my iPad and I like it (mostly)

Posted by Cameron Yuill on February 6th, 2013 at 12:31 pm

First up, kudos to CBS for ‘getting it’. Steaming live video to tablets is an absolute no brainer. There were almost 50 million tablets sold world wide last quarter. That is a lot of consumers.
So, let me say ‘thank you’ to CBS on behalf of the millions (I am betting that there were millions) of consumers who took advantage of the live stream. It certainly provided consumers the flexibility and choice we deserve when it comes to watching the biggest sporting event in the country.
Now, if you were only watching the big game on your tablet that would be fine. You would be very, very happy.
However, I made the mistake of having the television on at the same time as having the live stream on my iPad on my lap (I am sure many others did this as well).
The issue - and I don’t know if it was my connection or the WiFi I was on or if it is a technical limitation of live stream - but the stream to the tablet lagged the television coverage. It was not a short lag, it was considerable. At one stage in the first quarter, I got out the... Read more

The Great Super Bowl Mobile Marketing Experiment

Posted by Bob Bentz on February 6th, 2012 at 9:22 am

If you were watching Super Bowl 46 (I refuse to use Roman numerals that nobody understands), you know that all of the action was not on the field. That includes the riveting halftime performance by Madonna who showed that at age 53, she's still smoking hot and a great athlete. Just in case you were one of the 157 people that missed the Madonna halftime show during Super Bowl 46, here it is.
Best Buy's advertisement was interesting and showed that it was carrier agnostic and that Best Buy was a great place to shop for the best mobile phone plan for your particular needs.
Watch the Best Buy commercial that shows the inventor of the text message here.
There also was an enormous amount of action, mobile marketing action that is, during the commercials, proving that mobile marketing has now made it to television's biggest event and in a big way.
One of the biggest advertisers this year was Chevy, which has a big television ad campaign and advertisements across other mediums. It is also running a competition through its special Super Bowl iPhone and Android apps, where users who take the trivia quiz in the app can win up to... Read more

Super Bowl XLVI… the Mobile Experience

Posted by Deanna Lawrence on February 3rd, 2012 at 1:02 pm

This year Super Bowl XLVI will create connections.

Mobile Roundtable (Concl): AMEX: The Ultimate Mobile Marketing Platform?

Posted by Rick Mathieson on October 6th, 2011 at 2:24 pm

It's already one of the world's preeminent payment companies.
With its entry into m-commerce, does American Express - its merchant partnerships and its massive database of customer preferences and purchase behavior - become the ultimate mobile marketing platform?
In the conclusion of our Fall 2011 Mobile Marketing Roundtable, our panelists - Julie Fajgenbaum, vice president of brand marketing and social media for American Express, Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us - talk QR codes and Near Field Communications (NFC) and their (to some, questionable) value to marketing and advertising.
And I ask them to consider the place payment companies like AMEX might hold in the future of mobile marketing.
FALL 2011 MOBILE MARKETING ROUNDTABLE (CONCL): AMEX: the Ultimate Mobile Marketing Platform?

Click Here to Listen to Fall_2011_Mobile_Marketing_Roundtable_Conclusion
(Approx: 5:25)
PLUS: Don't miss the other installments from this exclusive roundtable:
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.
In Part 2, we talk to Adam Broitman, CEO of Circus about ways this equation will play out over the next five to 10 years... Read more

Mobile Roundtable (Pt 4): Mobile Marketing's Role in Super Bowl 2012

Posted by Rick Mathieson on October 5th, 2011 at 9:36 am

With all the advertising slots for Super Bowl 2012 already sold out, I asked our mobile marketing roundtable what role mobile marketing will play in this next year's Ad Bowl.
Julie Fajgenbaum, vice president of brand marketing and social media for American Express, joins Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us, in discussing the use of mobile as a response mechanism for spots aired during the big game.
 Along the way, we hear about a largely overlooked role mobile plays regardless of its intentional integration with Super Bowl spots - and we try to get Julie to reveal AMEX's plans for game day.
FALL 2011 MOBILE MARKETING ROUNDTABLE (PT 4): MOBILE MARKETING'S ROLE IN SUPER BOWL 2012
Click Here to Listen to Fall 2011 Mobile Marketing Roundtable (Pt 4)
(Approx: 4:51)
TOMORROW: With converging trends such as they are, doesn't AMEX stand to become one of the world's top social CRM platforms? We'll discuss the prospects - and what it could mean to mobile marketing.
PLUS: Don't miss the other installments from this exclusive roundtable:
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American... Read more