Tagged 'Super Bowl'

When there’s an audience, self-promotion always makes sense

Posted by Atul Patel on February 21st, 2013 at 3:00 am

If you were part of the 100 million viewers who tuned in to CBS to watch the Super Bowl this year, ask yourself this: Who was the advertiser you saw the most? It’s likely that CBS definitely ranks high in your memory. Not only did CBS receive honors for having the highest-rated ad during the Super Bowl (its Person of Interest ad that aired at 10:31 p.m. EST won a household rating of 47.4, according to Kantar Media), but the network also significantly increased its advertising efforts since the Super Bowl of 2012, with 13 ads for its own programming between kickoff and the first half, compared to last year’s six.

The USA Today Ad Meter is Meaningless

Posted by Dan Neely on February 7th, 2013 at 8:24 am

The live polling that USA Today performs annually with focus groups has proven itself meaningless. This year GoDaddy.com’s “Perfect Match” advertisement scored dead last on the newspaper’s Ad Meter meanwhile the company posted record sales for a Monday following a Super Bowl commercial. What is USA Today missing?
USA Today’s Ad Meter needs to be brought into the 21st century. Traditionally, they have focused on a small sample group of viewers to gauge ad performance. This year, in an attempt to update their analysis they opened up that sample group to viewers that registered on their online portal. It was likely an attempt to get a better read of consumer reactions, but with more than 8,000 participants, they still missed the mark.
The inherent flaw in their analysis—the same one they’ve had since the Ad Meter was first published in 1989—is in the way they measure advertisement success. Knowing whether a person “liked” or “disliked” an ad is no way to gauge if it got the job done for the advertiser. USA Today needs to go deeper to understand the winners and losers.
In Networked Insights’ analysis of the Super Bowl ads and celebrities, social data insights revealed a different viewpoint. GoDaddy.com was... Read more

CBS streams Super Bowl to my iPad and I like it (mostly)

Posted by Cameron Yuill on February 6th, 2013 at 12:31 pm

First up, kudos to CBS for ‘getting it’. Steaming live video to tablets is an absolute no brainer. There were almost 50 million tablets sold world wide last quarter. That is a lot of consumers.
So, let me say ‘thank you’ to CBS on behalf of the millions (I am betting that there were millions) of consumers who took advantage of the live stream. It certainly provided consumers the flexibility and choice we deserve when it comes to watching the biggest sporting event in the country.
Now, if you were only watching the big game on your tablet that would be fine. You would be very, very happy.
However, I made the mistake of having the television on at the same time as having the live stream on my iPad on my lap (I am sure many others did this as well).
The issue - and I don’t know if it was my connection or the WiFi I was on or if it is a technical limitation of live stream - but the stream to the tablet lagged the television coverage. It was not a short lag, it was considerable. At one stage in the first quarter, I got out the... Read more

The Great Super Bowl Mobile Marketing Experiment

Posted by Bob Bentz on February 6th, 2012 at 9:22 am

If you were watching Super Bowl 46 (I refuse to use Roman numerals that nobody understands), you know that all of the action was not on the field. That includes the riveting halftime performance by Madonna who showed that at age 53, she's still smoking hot and a great athlete. Just in case you were one of the 157 people that missed the Madonna halftime show during Super Bowl 46, here it is.
Best Buy's advertisement was interesting and showed that it was carrier agnostic and that Best Buy was a great place to shop for the best mobile phone plan for your particular needs.
Watch the Best Buy commercial that shows the inventor of the text message here.
There also was an enormous amount of action, mobile marketing action that is, during the commercials, proving that mobile marketing has now made it to television's biggest event and in a big way.
One of the biggest advertisers this year was Chevy, which has a big television ad campaign and advertisements across other mediums. It is also running a competition through its special Super Bowl iPhone and Android apps, where users who take the trivia quiz in the app can win up to... Read more

Super Bowl XLVI… the Mobile Experience

Posted by Deanna Lawrence on February 3rd, 2012 at 1:02 pm

This year Super Bowl XLVI will create connections.