Tagged 'super bowl ads'

Superbowl Ad Success: Survey Says…

Posted by Jennifer Okula on February 5th, 2013 at 2:45 pm

By now, you have read a number of articles, blog posts, tweets and more about the impact and success of the Superbowl ads this year. I'm adding to the mix some good old fashioned survey data. A quick survey/poll administered the day after the Superbowl by Dynamic Logic asked 352 US adults 18+ their favorability towards each of the ads.
What ads came out in the Top 10?

Doritos
Ram Trucks
Budweiser Clydesdale
Audi
Taco Bell
M&M
Tide
Coca-Cola
Budweiser Black Crown
Bud Light

So how does this compare to the data out there?
According to a post from a fellow iMedia Connection blogger, some of the same brands "scored" in social media including Taco Bell, Budweiser, Ram and Audi. There were different brands that hit the top 10 mentioned on social media though including GoDaddy, Calvin Klein, and Fast and Furious (Universal). However, these brands all had low positive sentiment suggesting they were discussed but not liked.
When compared to the most viewed videos on YouTube, there were a few different brands that were most viewed online like Mercedes, Volkswagen, and Best Buy.
And what sites or apps did viewers use while watching the Superbowl? The Dynamic Logic poll showed the top 3 were Facebook, Twitter and Google+ which beat out other social sites/apps... Read more

I'll Say Hallelujah If I See A Super Bowl Mobile Call To Action

Posted by Jeff Hasen on January 27th, 2013 at 11:04 am

I don't want to sound preachy, but if the Super Bowl telecast includes meaningful mobile calls to action for the first time, I will sing out Hallelujah.
More than that, I will respond to the marketer’s ask for me to take out my phone or tablet – ok, one will be in each hand, so taking out will be unnecessary – and I'll participate. I’ll learn more about a new product, be entertained by a brand beyond what was possible in a 30-second commercial, and even text to win.
So will millions or perhaps tens of millions of others.
Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.
Here’s an old school recipe for success:
One part new product or service offering upgrade
A tear-inducing script (Tears can be a result of hilarity or a message that pulls at the heartstrings.)
One teaspoon of a timely message (Think Valentine’s Day and/or tax season)
A cute animal or hot celebrity – or in some cases, both
A tease in the media
Yet, mobile calls to action have been missing this day of 24/7 social, mobile consumers.
Why... Read more

How Motorola's Apple-bashing ad scored at the Super Bowl

Posted by Eric Anderson on February 7th, 2011 at 8:21 am

The annual glut of overpriced Super Bowl advertising has come and gone, and as a digital marketer, I am required by my guild – The Guild of Resentful Digital Marketers – to pen a cranky blog post about how those ad dollars could have been better spent online. But in flagrant defiance of guild rules, I will instead argue that one of those ads was precisely the right investment for the brand: Motorola’s gleefully Apple-bashing “Empower the People” ad.
Amidst a flock of ads full of hollow chest-beating, Motorola’s ad, starring its soon-to-be-released Xoom tablet, was a barbaric yawp over the rooftops of Apple fanboys across the land. As most readers must already know, it made sport of Apple’s iconic “1984” ad, which portrayed PC users as trapped in dystopian conformity. Motorola’s ad suggests that Apple has now created a dystopia of its own, with slavish iPad users glumly poring over their Flashless screens while those crappy white Apple headphones bleat in their ears.
Mere hours after the ad’s airing, the blogosphere is already brimming with posts decrying the absurdity of Motorola’s attempt to hoist Apple by its own petard. The decriers rightly point out that Motorola and Google are not exactly... Read more

The Guacamole Report: The Chips and Dips of Superbowl XLIII

Posted by Adam Kleinberg on February 2nd, 2009 at 12:00 am

Ladies and Gentlemen, welcome to the first annual Guacamole Report. What's the Guacamole Report? Well, it's a very official report sanctioned by powers that be on whether each brand's ads on Superbowl Sunday were dips

The 2009 Super Bowl ad with the best online tie in

Posted by Mario Sgambelluri on February 2nd, 2009 at 12:00 am

I was pleasantly surprised with the number of bridges built from Super Bowl ads to websites. And for the most part, I'm referring to anything more than just having a URL at the end of the spot. Pepsi, Castrol, Gatorade and GE remembered to add a URL, but a handful of brands went the extra mile and tied in a call-to-action…

Hyundai showed their take of an ad for the new Genesis Coupe, then urged viewers to go online and "edit your own" version of the spot.
During the strange conclusion of Cheetos' ad, viewers were asked to "let loose at Cheetos.com." (This is probably the weakest of the tie-ins.)
Frosted Flakes used their ad time to describe charity work they're doing, and asked viewers to head online and help them decide where they should donate next.
Vizio (a flatscreen TV manufacturer) concluded their sparse commercial with instructions to go online and enter a contest, "Million Dollar Event."
And of course, GoDaddy had a couple of borderline PG ads promising extended PG-13 material if you visit them online.

The best tie-in? Jack In The Box. In their Super Bowl ad, spokes-box Jack gets nailed by a bus. The hit was brutal. And as pedestrians gathered around a mangled Jack,... Read more