Tagged 'summit'

Photos from the iMedia Brand Summit Super Bowl Party

Posted by David Zaleski on February 3rd, 2013 at 9:05 pm

What do you get when you cross the iMedia Brand Summit and Super Bowl XLVII? A wild and exciting Super Bowl party.
Sponsored by TubeMogul, the welcome reception and Super Bowl party at the iMedia Brand Summit was amazing. Whether you were from the east or west coast, the atmosphere was saturated with cheers, laughter and overwhelming energy.
In the end, the Baltimore Ravens would take home the trophy, and more than a few attendees left hanging their heads, (followed by an equal amount jumping for joy). Check out some of the images captured during the action at this awesome event.
The game was projected on three huge screens

TubeMogul sponsored the fun event and handed out prizes throughout the night. Visit their website here

A table of attendees watch intently, two plays before the Ravens second touchdown

The venue had a great tailgate theme, TubeMogul brought in two huge Ford F-250 Super Duty trucks to keep the drinks cold

The party was a fun way to connect early into the summit

The best tables were up front

The stage was set for some awesome prizes throughout the night

Of course, both the attendees and the NFL announcers were baffled by the 30 minute Superdome mid-game blackout

The food was amazing,... Read more

Uncomfortably numb at iMedia Breakthrough

Posted by Adam Kleinberg on October 29th, 2009 at 12:00 am

In the welcome letter to this year's iMedia Breakthrough Summit, Daisy Whitney, the new iMedia Senior Content Producer, wrote about being uncomfortable.
"Being uncomfortable when it comes to new marketing channels is good," she said, "It means we're thinking, challenging ourselves, stepping (or being pushed) across the borders of comfort."
Discomfort is a theme that's been touched on in some of they keynotes here at Breakthrough (titles like "The Hope Beyond the Hype" and "What's Next in Emerging Media").
But, to me, the most valuable things about these iMedia Summits are the conversations that happen around the bar and lunch table. It's a rare opportunity to talk with brand marketers and peers from other agencies about shared issues we are all facing. And being uncomfortable seemed to be a common theme in those venues too.
So, much has changed. The economy has put accountability in the spotlight. Everything is shifting to digital because it is measurable, but this expectation of quantifiable returns often stifles innovation. Social media has gone mainstream and while advertising, media and PR agencies grapple to own the space, the reality is that companies must weave social marketing practices into every facet of their organizations.
I took an informal... Read more