“Boring!” It’s the nemesis of all content writers and it threatens to creep into your newsletters. As soon as boring content shows its face, you can kiss the inbox goodbye and start staking out real estate in the recycle bin. What to do? Follow these eleven tips to keep your subscribers engaged from the headline all the way to the fine print.
1. Tantalize with a fabulous headline.
Ask a question, promise a list of tips, or offer free industry-related advice. If your headline is a lemon, your readers won’t take the time to read further.
2. Write about what you know.
Fill your newsletter content with the things you consider yourself to be an expert on rather than falling back on someone else’s content.
3. Choose current hot topics from your industry.
Follow blogs and stay up to date on new product releases, industry changes, and questions people are currently asking. Position yourself as an expert on current topics through your newsletter.
4. Let your personality shine through.
Be conversational, humorous, witty, and even sarcastic if it comes naturally to you, all with the goal of building... Read more
Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright unethical list building tactics. This month, let’s take a look at some creative and legitimate ways you can beef up your subscriber numbers and make sure your email reaches as many inboxes as possible.
Obvious ideas such as asking for registration during a purchase and including a registration page on your website still rank among the most effective tactics for increasing your email list subscriber numbers. But beyond that, in order to reach the less reachable segments of your audience, try implementing one or more of these ideas:
Pair sign-up requests with fabulous online content.
A webinar, YouTube video, or embedded video demo on your site can all provide enough incentive for someone to sign up for your newsletter. Just be sure to follow-up with equally engaging and informative email content.
Experiment with off-line events.
If you own a brick-and-mortar store, put a fishbowl at the checkout counter where people can enter to win a drawing. Make sure it’s clear that they’ll be signing up for your email list by doing so, however.
Refer... Read more