Pet foods is a crowded category with a lot of competitors, and every time we analyze this industry, we see something interesting. For this view, I want to look at industry activity for the month of May, and see what campaigns stand out.
To start, we’ll take an overall view of the industry posting in our Subject Analyzer, below. In this report, there are a number of charts providing a complete view of posting volume per social network, engagements generated per social network, and daily posting and engagement levels for each brand and network. A very comprehensive first view.
Notice in the Engagements By Day chart how there are several enormous spikes for the Natural Balance brand. Posts that performed well above the norm in this industry for the month of May.
Those spikes are a definite point of interest, so we’re going to refine our view to isolate on the same data view but strictly for the Natural Balance brand, below. This view makes our three primary spikes stand out even more, per the Engagements By Date chart. In the Posting By Day chart, we can see that posting volume didn’t spike that sharply on any of the dates that month, which places emphasis... Read more