For brands, the need for journalistic content stems from growing branded communities in social spaces. As brands and consumers engage in more personal conversations via social, consumers simply demand more from them.
Tagged 'Strategy' 
Broadening the Content Spectrum: Are You Exploring All Avenues?
Posted by Jessica Sanders on March 29th, 2013 at 11:45 am
However, in our ever growing marketing world, it’s imperative that you broaden your definition of content; not only does this make you available to many other potential customers but provides with you more diverse content to share.
Retailers and Mobile: Stop looking in the rearview mirror and focus on the road ahead
Posted by Todd Sherman on March 13th, 2013 at 8:42 am
Retailers need to embrace mobile as a completely new way to reach and engage with their customers, not as a mobile-optimized version of their online ecommerce site. The best way to learn to do this is to understand mobile's true potential in retail.
Five things Scrabble and content marketing have in common
Posted by Deborah Bates on March 5th, 2013 at 3:22 am
It’s probably no surprise to hear that content marketing and Scrabble aren't so dissimilar. To a certain extent, achieving great success in either requires a little bit of luck. Plus, they both require a pro-active attitude, a head for words and the courage to go where no-one has gone before. Ok, that sounds a little dramatic, but you get the gist!
In fact, the two have so much in common that there are many ways in which content marketers can take inspiration from this much-loved board game. Here are five to get you started...
1. It’s all about balance
Balance is vital in Scrabble. Experienced players will tell you that having a balanced rack of letters (ideally with four consonants and three vowels) is really important if they’re to land that all-elusive quadruple-word score.
It’s key in content marketing, too. Brands need to strike a balance between all sorts of things – stock and flow content, word-based and visual pieces, serious and light-hearted topics... In fact, it’s key to creating content that appeals to people at all stages of the buying cycle.
2. Strategy is a must
Serious Scrabble players often start forming a strategy in their minds as soon as their first word hits the board. They... Read more
