Tagged 'Strategy'

Has Your Website Ever Been Stolen?

Posted by Tony Quin on January 13th, 2014 at 9:49 am

If imitation is the sincerest form of flattery, scraping has to be right up there.
Last week, we discovered a website hosted in the Bahamas called www.iqadvertisingagency.com. Some delightful individual, who was clearly not raised right, decided to scrape (or steal in the old vernacular) our website for some nefarious purpose. They changed the contact info to the address of an internet café in Toronto and replaced our telephone number with theirs. Worse, they seem to have persuaded my entire team of executives to go and work for them…traitors.
I can’t help but wonder what they think they can achieve. Opinions in the office range from they are trying to get a loan and needed a cool site to show their banker to they are trying to sell themselves as us to get business. Clearly they have never been in any competitive pitches. Most clients today not only want to meet and grill the entire team before they hire you, but many actually want the agency to do the work in advance to see how good you are. Good luck with that.
We sent off the necessary communications to the hosting provider and requested that the site be be removed from Google... Read more

2013 – Change is the new constant for SMB digital marketing

Posted by Katya Constantine on December 18th, 2013 at 8:37 pm

As we draw the curtain on 2013, it's safe to say that the year heralded more change in digital marketing than almost any year before. It saw the resurgence of adtech IPO's, a number of social networking giants moving aggressively to new models of monetization, and hundreds of new start-ups emerging in digital marketing space. But while for large marketers this year has been about growth and maturation, for SMB’s it’s been a constant whirlwind of both change and opportunity.

So let's review some of the most interesting developments of 2013 across various channels and how they may have impacted you.

5 Ways to Ensure Your Brand’s Content is Optimized for Mobile SEO

Posted by Krista LaRiviere on December 18th, 2013 at 11:58 am

Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further - for the better. More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments. It is clear the days of quick wins and overnight successes in SEO are indeed an era that is well behind us.
In a previous blog post, Time for a New Definition of SEO, many readers commented with their own insights and opinions about the requirement for a new definition of SEO. The following concept seems to be prevalent:
“SEO is the long-term process of enhancing a brand’s opportunity for discoverability in search and social, throughout the prospect’s buying cycle and across any device.”
Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand’s web presence reputation.
Mobile Usage is Forcing a Shift of Search Strategies
It is projected that the number of mobile devices on this planet will surpass the population of the world in the very near future. As it stands, according to data available on Wikipedia, there are 6.8 billion mobile... Read more

Hiring an Affiliate Marketing Agency? Ask the Right Questions

Posted by Robert Glazer on December 10th, 2013 at 7:29 am

Affiliate programs are getting a new look as top brands witness the impact a successfully managed affiliate program can have on customer acquisition. Despite its checkered past, the affiliate marketing industry is starting to turn the corner on reducing fraud and increasing transparency.  However most companies still do not have the right experience in house to manage a high quality affiliate program and many often turn to outside agencies for assistance.
Like any outsourced relationship, it’s important for merchants seeking to outsource their affiliate management to clearly outline the scope of work, particularly deliverables, metrics, tactical and strategic goals.  It’s also critical to ask the right questions when screening and interviewing firms.  Here are six questions that can help merchants determine if the firm they are considering has the staff, talent and best practices to create a strong, growing and profitable program.
1.  What is your program to staff ratio? This is the age-old quality vs. quantity balancing act, but it surprises merchants to learn that some affiliate management agencies expect their account managers to successfully run 10-15 programs at once.  Merchants that are truly committed to the success of their affiliate programs should look for a ratio no higher than 3:1.... Read more

Think your marketing is effective? It's all relative…

Posted by Nathaniel Kangpan on December 2nd, 2013 at 9:18 am

Your new advertising campaign has a 5% higher response rate than the old campaign you just retired. Good news, right? I would argue it depends...
A Quick Story
There was once a typewriter company that excelled at building the machines. The company was one of the first to introduce the electronic typewriter and many of the additional innovations that came after. The executives at the company knew having the fastest, most reliable, and ergonomic design was the key to dominating the industry. Dominate they did. Comfortable in their alpha position, they continued to push innovation boundaries.
With the advent of personal computers they saw their share of the typewriter market increase as their competitors began closing shop one by one. They misinterpreted this as a sign they were beating out everyone in their market and continued to emphasize pushing the boundaries of typewriter innovation - comfortable with the knowledge that the consumer preferred to see what they were typing on paper rather than looking at a small flickering screen with green text on a black background.
Then computers gradually gained better processors, more advanced programs, the Internet, HD screens, and everything else we have today. CNN reported in April 2011 that the final batch of mass produced typewriters in... Read more