In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US. We’ll analyze 5 category leaders: Chobani, Fage, Yoplait, Oikos Greek Yogurt, and Stonyfield.
The largest network account among all these brands is Fage’s Facebook account with 1.25 million fans, closely followed by Yoplait.
Instagram is the fastest growing network, averaging a nearly 9% increase.
All brands appear to be promoting their posts on Facebook. Facebook is also the leader in engagement for this period.