Tagged 'Strategy'

A pet food campaign from Natural Balance that’s leading the pack

Posted by Doug Schumacher on June 11th, 2015 at 3:08 pm

Pet foods is a crowded category with a lot of competitors, and every time we analyze this industry, we see something interesting. For this view, I want to look at industry activity for the month of May, and see what campaigns stand out.
To start, we’ll take an overall view of the industry posting in our Subject Analyzer, below. In this report, there are a number of charts providing a complete view of posting volume per social network, engagements generated per social network, and daily posting and engagement levels for each brand and network. A very comprehensive first view.
Notice in the Engagements By Day chart how there are several enormous spikes for the Natural Balance brand. Posts that performed well above the norm in this industry for the month of May.

Those spikes are a definite point of interest, so we’re going to refine our view to isolate on the same data view but strictly for the Natural Balance brand, below. This view makes our three primary spikes stand out even more, per the Engagements By Date chart. In the Posting By Day chart, we can see that posting volume didn’t spike that sharply on any of the dates that month, which places emphasis... Read more

We’re not building houses

Posted by Greg Kihlström on May 31st, 2015 at 5:22 pm

Could your next website redesign be your last? While “last” may be a little idealistic (and unrealistic), you might be able to avoid the cost and disruption that occurs with having to stop and restart if you start to think in a more agile way about your online presence.

4 Best Ways for Consumer Electronic Marketers to Score During March Madness

Posted by Jaime Singson on March 20th, 2015 at 1:53 pm

Consumer electronics marketers: March Madness offers you a perfect opportunity to make your own slam dunk with customers by putting dynamic creative to work for you this month.

5 Reasons Your Employees Need to Get a Life

Posted by Laura Schooling on January 20th, 2015 at 10:40 am

When I ask potential new hires what they’re looking for from their next job, I’m amazed when they respond, “work/life balance.” Buzzz—wrong answer.
I want to be inspired by every person I work with, and am not inspired by people who are plotting their escape from the office—before they’ve even accepted a job offer.
I get it. When people are considering a new position, they want to know if they’re expected to show face time for 60 hours or more. But instead of voicing their need for work/life balance, they should be asking, “What are your employees passionate about?” This will not only tell them if people in the organization have time to explore their passions, but it will tell them if the person they’re interviewing with actually encourages it. Having a life outside of work is good for the employee, good for managers, and good for business. Here are five reasons why.
1. It Enhances Their Job Skills
Our desktop support analyst spends his free time building apps, and just won second place in the Onramp 2014 Challenge hackathon! While he’s not an engineer here at Jumpstart, he recently helped develop a tool to automate the content tagging QA process—a clear indication his... Read more

Holiday Retail 2014 – Anytime. Everywhere – Infographic

Posted by Katya Constantine on November 9th, 2014 at 11:51 am

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one things is clear – despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
This year, 42% of retailers began holiday advertising as early as September! With the busiest holiday shopping weeks still to come, what trends will shape the 2014 holiday season? First of all, mobile shopping will continue to grow, making effective mobile targeting and campaigns essential. More customers will use their phone to research products, compare prices in store and make purchases. Additionally, gift ideas and recommendations via social media channels will play a larger role in the consumer decision process. Gift suggestions found on Pinterest, Facebook and other social networks will greatly influence purchase decisions. Learn more about trends for the 2014 holiday season from our infographic below!