Consumer electronics marketers: March Madness offers you a perfect opportunity to make your own slam dunk with customers by putting dynamic creative to work for you this month.
When I ask potential new hires what they’re looking for from their next job, I’m amazed when they respond, “work/life balance.” Buzzz—wrong answer.
I want to be inspired by every person I work with, and am not inspired by people who are plotting their escape from the office—before they’ve even accepted a job offer.
I get it. When people are considering a new position, they want to know if they’re expected to show face time for 60 hours or more. But instead of voicing their need for work/life balance, they should be asking, “What are your employees passionate about?” This will not only tell them if people in the organization have time to explore their passions, but it will tell them if the person they’re interviewing with actually encourages it. Having a life outside of work is good for the employee, good for managers, and good for business. Here are five reasons why.
1. It Enhances Their Job Skills
Our desktop support analyst spends his free time building apps, and just won second place in the Onramp 2014 Challenge hackathon! While he’s not an engineer here at Jumpstart, he recently helped develop a tool to automate the content tagging QA process—a clear indication his... Read more
Marketing has clear marching orders to define, discover, engage and delight customers every day, along each step of the buyer’s journey—from prospect to loyal customer. While this has always been a business goal, the impetus is now squarely on marketing chiefs and their teams to make it happen.