Tagged 'Strategy'

Are You the CMO of Your Personal Brand?

Posted by Drew Neisser on February 5th, 2016 at 7:32 am

Everyone has the opportunity to be the CMO of their own brand. This post outlines how using Dan Raviv of CBS News as an example.

2015 in Review: A Social Media Benchmark & Content Summary for the Yogurt Industry

Posted by Doug Schumacher on February 3rd, 2016 at 2:32 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top yogurt brands in the US for 2015. We’ll analyze 5 category leaders: Chobani, FAGE, Yoplait, Oikos, and Stonyfield.
Highlights

Facebook is the largest network with 86% of the average fan count.
Instagram experienced the most growth at 133%, followed by YouTube at 40%.
Facebook is the industry leader in engagement, with 87% of the average total engagement happening on the network. Instagram had an average engagement of 14%.
Twitter is the leading network for posting, with 41% of the average posts. Second was Facebook with 24%.

2015 in Review: A Social Media Benchmark & Content Summary for the Energy Drink Industry

Posted by Doug Schumacher on January 27th, 2016 at 9:54 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US for 2015. We’ll analyze 5 category leaders: Red Bull, Monster Energy, Rockstar Energy Drink, Burn Energy and 5-Hour Energy.
Highlights

Facebook is the largest network with 75% of the average fan count across all networks.
Instagram posted a growth rate of just over 90%. By comparison, the nearest network for growth rate was Pinterest at about 40%.
Twitter had the highest posting volume for 2015, with an average of 1,243 per brand. Red Bull alone had 2,755 posts. The Facebook posting average was 865, with Red Bull posting nearly triple that.

2015 in Review: A Social Media Benchmark & Content Summary for the Luxury Fashion Industry

Posted by Doug Schumacher on January 20th, 2016 at 10:50 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands in the US for 2015. We’ll analyze 9 category leaders: CHANEL, Louis Vuitton, Burberry, Dior, Gucci, Dolce & Gabanna, ARMANI, Calvin Klein, and Versace.
Highlights

Facebook is the largest social network, with just over 45% of the average fan count across all networks.
Instagram is the largest growing network for 2015, with an average growth rate of 197%. Facebook lost an average of 6% of fans.
Instagram captured over 90% of the average engagement for 2015.

Take Off In 2016 With The One-Page Marketing Plan

Posted by Winnie Brignac Hart and Lorrie Brignac Lee on December 17th, 2015 at 9:06 am

Have there been times in the past year that you have felt that you were missing out on opportunities even though you seem to be doing everything right? Has the competitive landscape made it harder to stand out from the competition and get noticed? We have developed a tool that will help you determine what makes your business truly distinct so that you can make 2016 the year that you will Stand Out.
At TwinEngine, standing out starts with building and initiating this One-Page Marketing PlanTM. In the spirit of the season, we would like to share the plan with you along with a few insights in to why we think it is effective.
As standing out becomes harder and harder to achieve, we believe you will need to evaluate your current strengths and weaknesses as a brand. One way to do this is by examining what we consider to be the Eight Fundamentals of Standing Out in Business. These include: Purpose, Reputation, Visuality, Authenticity, Ideal Leads, Distinction, Strategy and Mindset. The plan begins by assessing where your brand is currently positioned so that you can get an idea of what you need to concentrate on to get where you want to... Read more