Everyone has the opportunity to be the CMO of their own brand. This post outlines how using Dan Raviv of CBS News as an example.
Have there been times in the past year that you have felt that you were missing out on opportunities even though you seem to be doing everything right? Has the competitive landscape made it harder to stand out from the competition and get noticed? We have developed a tool that will help you determine what makes your business truly distinct so that you can make 2016 the year that you will Stand Out.
At TwinEngine, standing out starts with building and initiating this One-Page Marketing PlanTM. In the spirit of the season, we would like to share the plan with you along with a few insights in to why we think it is effective.
As standing out becomes harder and harder to achieve, we believe you will need to evaluate your current strengths and weaknesses as a brand. One way to do this is by examining what we consider to be the Eight Fundamentals of Standing Out in Business. These include: Purpose, Reputation, Visuality, Authenticity, Ideal Leads, Distinction, Strategy and Mindset. The plan begins by assessing where your brand is currently positioned so that you can get an idea of what you need to concentrate on to get where you want to... Read more