I always enjoy the NCAA Men's Basketball Tournament. My memories date back to 1977 when Marquette (from my hometown of Milwaukee, Wisc.) won the dance card and took home the trophy. After that victory me and a buddy ran outside hooting and hollering and played some hoops and pretended to be the players we had just witness win it all. What pure fun.
The NCAA does offer some great insights to marketers as well. Here are seven takeaways you can apply to your marketing:
1.) The small can dominate the big. If you have a small ad shop, a challenger brand or are a start-up, the NCAA tourney should give you renewed hope that you can compete -- and win -- even against larger competitors who will likely outspend you.
2.) It takes a great team and awesome leader (coach) to be at your best and push one another. The best individually deep team rarely wins the games; it's the best coached unit that excels as a team that wins more often than not. A great coach only helps.
3.) A bit of luck helps, so if you get lucky, take advantage of the opportunity you have. Very few had Connecticut and Kentucky in the final. If you... Read more
The last thing that millennials are likely thinking about is retiring, but that's what they should be focused on. Granted, bills stack up and student loans can haunt us for decades, but focusing on retirement is equally important. Here are a few ways that you can help your millennial employees look ahead to retirement.
Deciding When to Retire
One of the biggest and most important decisions about retiring is figuring out when you should actually do it. If you don't have a financial adviser on the company payroll, at least have one come in and talk about retirement plans. Too many people go into retirement without a financial backup plan, which usually ends with them taking a part time job somewhere just to get by. Younger people should make investment plans now, especially when it comes to annuities. Fisher Investments provides helpful tips, and if you're near Washington, you can look on YouTube to find driving directions to visit the Washington office address.
Advertising Your Retirement Plan
Never stop informing employees that you offer a retirement plan. They should be made aware when they start work with you and periodically throughout the year. Let them know what kind of plan you offer, whether it's... Read more
Imagine this: sales people that never get tired, never need vacations and happily work 24/7; they don’t need commissions and you always know where they are and what they’re doing. Best of all, every one of them is as good as your best salesperson.
Believe it or not, that is exactly what your company website can and should be.
Too often, brand or company websites are just glorified brochures or worse, repositories for tens of thousands of documents. Enormous amounts of time and money go into expensive content management systems and complex technology that make these sites function, but nobody really seems to answer the most important question: how is our website going to drive sales?
First, you should recognize that your website has become pretty important to your prospects. As the 2013 “Trust in Advertising” study from Nielsen revealed, brand websites are now the second most trusted form of advertising, second only to personal recommendations. This is important because it means that brand sites have become the preferred way that prospects explore a purchase. It’s where they form opinions about your company and about the only place (short of a face-to-face pitch) where you can completely control the story that you tell.
That’s... Read more