Tagged 'start ups'

4 Money-Saving Tips for Startups Awaiting Crowdfunding Capital

Posted by Daniel Taibleson on March 12th, 2014 at 1:03 pm

You've heard the statistic a million times before — 55 percent of startup businesses fail within the first five years. The statistic varies depending on the source of the information, but they're all in the same ballpark.
That first statistic comes from Statistic Brain, which also notes:

25 percent of startups fail within year one
36 percent fail by year two
44 percent by year three

Makes you feel kind of uncomfortable, doesn't it?
In order to increase your chances of success, it only make sense to save money where you can to ensure the health of your business. At the same time, you don't want to make your business look like the cheap alternative to the competition. Here are some tips:
1. Save Money with Coupons
Families always remember to do it, but businesses often overlook this avenue. If you need office equipment or product for customers, use websites like RetailMeNot.com to cut costs without compromising product quality.
2. Need a Professional Logo?
Logo Garden allows you to make free logos in just a few clicks. These design services simpligy what can be quite a complex design processes. A professional designer or service costs several hundred, perhaps even a few thousand, dollars. But you can still get a marketable... Read more

Are you a startup on the brink of the next big thing? Apply for the ad:tech Startup Spotlight Series!

Posted by Aquia Francisco on August 20th, 2013 at 11:44 am

ad:tech has partnered with two brands to give digital marketing startups the opportunity to pitch to billions of dollars in brand marketing power at ad:tech New York 2013.
The Startup Spotlight Series is a competition that acknowledges and rewards the most enterprising and innovative new companies in digital marketing today. From now through September 4, 2013, you can submit your startup or a startup you know to be entered into the competition.
4 startups will be chosen by each brand for a total of 8 entered into the entire competition. Spread the word and apply now!
Finalists in the competition will receive free exhibit space at ad:tech New York (November 6-7, 2013) and a chance to pitch their business to one of the two brands. Finalists will also receive coaching throughout the competition from our partner Evol8tion, who specializes in connecting startups with brands.
Startups can apply here.

Judge the ad:tech New York Startup Spotlight Series!

Posted by Aquia Francisco on June 18th, 2013 at 12:31 pm

The ad:tech Startup Spotlight Series is a competition that finds and rewards the most enterprising new companies in digital marketing. It’s a push to connect innovative startups with agencies and brands, and foster the development of products and services that change the world.
The ad:tech team is now looking for brands to judge this illustrious competition and help acknowledge the most innovative startups.
What brands participate?
In the past, we’ve had brand judges from Target, GE, Gap, Unilever, Wonderful Pistachios and General Mills to name a few.
How does it work?

ad:tech works with you and your team to identify categories/challenges pertinent  to your brand
We issue a call for startups to submit to participate in the respective categories
The ad:tech team and advisors narrow it down to about 10 – from which your brand will choose four to be finalists in each category
The competing companies are given a mock RFP for $250,000 and are tasked with creating a time-sensitive presentation to pitch their product or service live at ad:tech New York (November 6-7, 2013)

What do we need?

Your commitment to attend and judge sessions over the course of the two days at ad:tech New York
Permission to promote the competition using your brand name and logo via our... Read more

You're (website/app is) So Vain…

Posted by Ben Wilkinson on January 12th, 2013 at 12:22 pm

I know that I’m a bit late to the game on this, but one thing that is starting to make noise here in Silicon Valley and elsewhere is the fact that Venture Capitalists are starting to pay less attention to so-called Vanity Metrics and starting to pay attention to metrics that are much more meaningful to growing successful long-term businesses.
What are vanity metrics you may ask? Back in the early days of the web, people used to brag about how many ‘hits’ their website received. I’m not sure that metric was ever truthfully defined, but it eventually evolved into things like visitors, unique visitors, and more modernly app downloads/installs and even sign-ups and registrations.
What’s the problem with these metrics? A quick side story - two years ago I was chatting with a partner from a top VC fund and I was showing him the (what I thought was impressive) spike in unique visitors from a start-up I was consulting at. He literally laughed at me and said “You know I can see right through that, right? I was in advertising once too.” The issue with these metrics is they are easily manipulated and they don’t necessarily produce revenue or long... Read more

Remember AOL! The Four Rules of Web Success

Posted by Brant Emery on January 2nd, 2013 at 11:03 am

Things go in cycles. We all know that – from the dredging up of retro fashions, the inheritance of music, to the rapid cyclical nature of business; in particular online business. Everything seems to follow the same path.
As all tech believers know, when man invented the web: Saviour of the Geeks, Creator of Unnecessary Job Titles and Deliverer of LOLCats, like the Garden of Eden, at first things went jolly well – we all lived in peace, harmony and believed in universal access, freedom of information, net neutrality, and that when given the choice of publicising the bare truth on Wikipedia, we (from celebrities and companies to politicians and lobbying groups) of course would not seek to alter that... oh yes. Of course, our lovely new Netopia began to change to reflect the true realities of our world – i.e. capitalism.
Yet, even so – the level of change from open platforms, open source, open access mentality of the early days to the competitive, closed, fixed business model trend we now see, surprises me. When AOL (or America Online as it was then) first presented the world with the idea of a digital gated community – it was a unique step.... Read more