Mobile marketing is going to make some major moves in 2013 - just not how most imagine.
Following up on our list of Top 10 Mobile Marketing Initiatives of 2012, it's time to look at some trends we'll see emerge and/or evolve in the year ahead.
Among the most prominent (not necessarily in this order):
5. Mobile Advertising Picks Up Speed (For A Time)
According to Forrester Research, mobile ad spend will boom next year - to $15 billion. Why? Because consumers now spend 10% of their media consumption time on mobile devices, yet mobile attracts less than 10% of ad dollars. The firm reasons that the old school Internet's ad growth from 8% of spend to 22% of spend means mobile must follow course (even though marketers get less and less from that increased Internet spend). But, the firm says, even a small step toward closing the gap will mean big dollars for this medium.
I'm not completely convinced. As a marketer, I find mobile advertising a bore (even some of the newer, much hyped expandable ad units). As a consumer, I find it all a snooze fest.
Mobile's far more powerful than just trying to replicate ad models from the old school Internet and... Read more
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5 Top Trends in Mobile Marketing 2013
Tags: advertising, apps, becher, branding, coca-cola, coke, commerce, CRM, digital, forrester, heineken, location, marketing, media, mobile, nike, print, research, sap, shop2mobi, social, starbucks, traditional, vail
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Social Media, Wireless, Word of Mouth | 1 Comment »
Facebook's Facebook Post About This Years Trends On Facebook
Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012.
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Facebook's Facebook Post on Facebook Trends
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Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
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Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, skittles, social media strategy, starbucks, top ten, topten, youtube
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
Top 10 Mobile Marketing Initiatives 2012 (Video)
Mobile marketing is so much more than advertising.
As readers of my books THE ON-DEMAND BRAND and BRANDING UNBOUND know, I don’t consider mobile advertising very compelling. So it
won’t come as a shock that there isn't much in the way of pure-play mobile ads in this year’s list of top 10 mobile marketing initiatives.
For me, mobile isn’t about taking an ad model from the old-school Internet – namely a "ad banner" – and plopping it onto a business-card size screen, or even the larger screen of an iPad.
It’s about creating unique and differentiating branded experiences that drive home your value proposition in amazing new ways.
To that end, here are 10 of my favorite mobile promotional initiatives for 2012.
Agree with my list? Disagree? What initiatives would you ad to the list?
Let us know!
TOP 10 IN MOBILE MARKETING 2012
10. Heineken Personalized QR
Code Stickers Become Ice Breakers at Music Festival
Talk about a conversation starter.
9. ‘Dance Cam’ Mobile App
Lets you Create Music Videos on Your Phone
Because there are few things more entertaining (and, often, disturbing)
than watching folks dance on the Xbox Kinect system on games like Dance
Central. So why not mobilize it?
8. Starbucks Brings Mobile
AR to Valentine’s Day
It’s the AR, Cupid.
7. Red... Read more
Tags: 10, 2012, advertising, axe, branding, cam, coca-cola, code, coke, dance, heineken, kat, Kinect, kit, marketing, Microsoft, mobile, project, qr, re:brief, red, shadow, starbucks, tomato, top, volkswagen, vw, wonderbra
Posted in Creative Best Practices, Emerging Platforms, Social Media, Wireless, Word of Mouth | No Comments »
Brands See Facebook Success Posting About the Election
While many brands opt to not take sides on political issues, this week's Top Ten shows that doesn't mean they have to ignore the subject entirely. In fact, for 4 of our Top Ten brands, their most engaging post last week had some reference to the election. Hats off to Facebook and their app for helping people find their polling place.
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Facebook takes the voting process and makes it social content
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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, skittles, social media strategy, starbucks, top ten, topten, youtube
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
Facebook demonstrates how to post on Facebook
Facebook's own "X are like Facebook" campaign caught a bit of social media backlash after early parodies were posted. However, the campaign is starting to generate massive levels of engagement, as this post demostrates. Currently, over 650,00 people have interacted with the post at some point. And behind each of them is an average of 130 friends. This how many banner impressions you'd have to run to get that number of engagements.
Special Free Facebook Report.
Page Data Averages for 9 Industries.
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“X are like Facebook” campaign as a Facebook post
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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, skittles, social media strategy, starbucks, top ten, topten, youtube
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
