Social discovery has, in many ways, empowered us as readers, users, and shoppers. So how can brands leverage social discovery best to influence purchase behavior? One suggestion would be through affiliate marketing.
Co-authored with Jacqueline Johnson, assistant media planner/buyer
When internet radio exploded onto the scene around 2005, it completely transformed radio from both a consumer and marketer perspective. Paired with the hundreds of new internet-enabled devices, radio has become an on-demand consumer experience.
With apps such as Pandora, Slacker, TuneIn, Spotify, Stitcher, and iHeartRadio available at your finger tips, internet radio has become a popular way to access audio stream. Through the eyes of the advertiser, this phenomenon provides the opportunity to get what they really want: active consumers willing to engage in their brand.
Unlike traditional radio, many of these on-demand apps offer customized playlists, allowing the consumer to design the type of content they want. With registration data often including zip codes, this allows the advertiser to place relevant and compelling ads based on the consumers personalized music selection and their location. Internet radio can provide national reach or local market targeting and allows consumers to interact and engage with the advertisers website or Facebook page.
So what do these Internet stations offer and how do they differ in both a consumer and advertising perspective? Here is a brief summary of just a few of the popular stations being used today:
One of the main stations, and arguably the most well-known... Read more
Tags: b2c marketers, b2c marketing, emarketer, Facebook, Pandora, radio advertising, spotify, streaming radio
Posted in Ad Serving, Emerging Platforms, Media Planning & Buying, Targeting | 4 Comments »