Tagged 'sports'

Brands as Cultural Unifiers

Posted by Jim Nichols on January 27th, 2011 at 4:31 am

Every day I am more and more struck by how sports programs and interactivities are fast becoming the few mass experiences left in media. Yes, yes, the Superbowl. But a lot more than that. Why are there almost always sporting events in the top 10 programs? Why do entire cities come together to celebrate a pennant victory? What is the one sort of programming that can still be called appointment TV?
Why is all this the case? Because sports speak to something inside of most of us - a desire to be part of something successful that is bigger than ourselves.
Sports even seem to unify social media, which is (arguably) mostly a set of experiences that occur on an individual versus a group level. Other sorts of activities also can deliver mass audiences, but can they deliver engaged, united ones?
Sports do. We celebrate victories together. We stick our tongues out with the Phanatic at another team. We drive hours on a Saturday to see Penn State versus Pitt. OR whatever against whatever in your corner of the world.
Too often we use reach as a proxy for the idea of a common viewpoint and experience. We look at, for example, Facebook as... Read more

Creativing :: The latest wearable cameras, Twitter and the future of TV, and YouTube’s extreme ironing

Posted by Doug Schumacher on November 11th, 2010 at 7:00 am

The latest in content development trends for digital marketing on Creativing.com:
Twitter and the Future of TV
Some good examples cited on how Twitter is impacting TV viewing, forging trends in the social viewing space. There have been a lot of social viewing apps roll out, but they all seem to lack the big missing ingredient in social media: Audience size. Twitter has that, although it’s a scattered and primarily one-directional communication. What I like about the show examples is they’re creating a sense of personalization despite Twitter’s mass media platform, not unlike the way celebrities have been using it.
Wearable Cameras Move Beyond Sports to the Mainstream – NYTimes.com
A couple of remarkable features from the new Looxcie ‘wearable’ camera. It clips on your ear and records video, sending it to an Android phone. And it has a 30 second buffer, so you can keep it on, and if you see something happen, you can push a button and grab the past 30 seconds of footage. A lot of opportunities here for marketers looking for new angles on content... Read more

Creativing :: Nike’s 10k on Twitter, the new Facebook Deals, and how Apple won in mobile

Posted by Doug Schumacher on November 5th, 2010 at 5:30 pm

The latest in content development trends for digital marketing:
Adverblog: Nike “Who follows who?” challenge
An interesting idea. Use Twitter to gauge how well you do among your Followers in a 10k race. The explanation in this video could have been a little clearer, perhaps, but it’s a nice way to use Twitter to generate exposure for the race. Of course, by the time these efforts appear on Twitter, the race will already be underway. But Nike will benefit from this through longer-term branding.
Will Location-Based Services Ever Go Mainstream?: Tech News
Having tried about every location-based services, and then made the transition to Facebook Places, I relate to the article’s headline. I find location-based services more like a quirky game or functional way of tracking the places I visit in a different city, than a practical solution to a real problem in life. For me, if they could just connect Yelp with my friends on Facebook, that would be the most practical location-based service I’d use on a somewhat regular basis.
The Complete Business Guide To Facebook Deals
Probably the most interesting news... Read more

Creativing :: Consuming media is what consumers do, iPad’s explosive popularity, and predicting a sporting event’s excitement factor

Posted by Doug Schumacher on October 9th, 2010 at 7:59 pm

The latest in content development trends for digital marketing:
FUNNY STATUS: No, Amish People Don’t Use Facebook
As the article says, this is funny.
YouTube – John Lennon Google Doodle
Google’s first video Doodle for their logo commemorating John Lennon’s 70th birthday.
Marketing Data Update: Consumers are not interested in creating onling content – only consuming it – MarketingVOX
Some direct response thinking in the area of content development. Hubspot reports that content offers pull greater response than offers of demo’s, suggesting that customers are far more compelled by content than by a more sales-oriented process. The types of content that worked best, in order of popularity, are: downloadable kits, free trials, eBooks, live webinars, recorded video, white paper and, last, demo/consultation.
Twitter Unveils Promoted Accounts
Another sign that marketing is moving towards more of a content development mindset. Twitter will be promoting certain accounts (not just Tweets) they feel are relevant to you. Brands have just as much opportunity to be the recommended account as anyone. This reflects one of the major differences between push messaging and content development: That content dev is more about... Read more

Washington Capitals Launch Slapstick

Posted by Bob Bentz on April 27th, 2010 at 12:00 am

ARLINGTON, Va. – The Washington Capitals have launched a new, easy-to-use application called Slapstick, which will help generate online excitement and enable fans to digitally express themselves.

Fans can upload a photo to Slapstick at www.washingtoncaps.com/slapstick and select from three scenarios, a ranting player, coaching the team and answering questions from the media. Users can personalize their photo by choosing from various facial hair options, hats and head gear as well as their choice of home or away jersey.
Once the video has been personalized, fans can email it to their friends or post it to their favorite social media platform, including Facebook and Twitter. Creation of the personalized videos is free using the application's text to speech function. For only 99 cents Slapstick users have the unique option of adding their own voice to their creation via a toll free number. 
 "We are excited to offer this new way for our fans to interact with the team and with each other," said Capitals senior director of marketing Joe Dupriest. "With our dedicated and passionate fanbase, we think Slapstick has the potential to become an instant viral sensation."
The Capitals have partnered with Slapstick Sports LLC, a division of Virginia-based advertising agency Williams... Read more