Tagged 'sports'

Sports Illustrated 3D Projection Experience At Caesars Vegas (Video)

Posted by Rick Mathieson on February 14th, 2013 at 5:55 pm

SI is taking this Strip thing to a whole new level - with a little help from Lexus.
On the heels of the duo's QR code-enabled interactive print ad, the brands used Caesars Las Vegas as the canvas for a rip-roaring 3D projection mapping experience last night, featuring models from this year's big Swimsuit Edition.
The event was managed by Pearl Media, and the 3D projection experience was developed by Go2 Productions - the same team we worked with to develop our big LA Traffic Jam with Train, presented by LoopNet last month.
There are lots of things for fans of the annual issue to like - including building-size views of Kate Upton and her fellow SI models - with 3D elements, no less.
My view: As SI's first 3D experience, this is a sure sign the venerable SI "Swimsuit Edition" brand means business - and that Lexus is more than happy to help it hit the accelerator.
But what's your view? Is this whole spectacle a sign of overexposure?
Or a major splash for what is becoming a powerhouse media event?

Lexus Hides Swimsuit Models Within Interactive 'Sports Illustrated' Print Ads (Video)

Posted by Rick Mathieson on February 12th, 2013 at 5:29 pm

Lexus is pushing the limits again - just in time for this year's big SI Swimsuit Issue.
There was that 3D projection mapping experience on an LA Hotel a while back. And in October, the brand brought a print ad to life with the help of a handy iPad.
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here.

Super Bowl XLVI… the Mobile Experience

Posted by Deanna Lawrence on February 3rd, 2012 at 1:02 pm

This year Super Bowl XLVI will create connections.

Even The Weather Is Getting More Social!

Posted by Deanna Lawrence on December 21st, 2011 at 9:44 am

Metwit is a real-time collective weather source. A great place to explore and discover real-time weather conditions, from real people.

Creativing :: Our growing Facebook addiction, last Sunday’s Social Bowl, and the latest Chief Marketing title

Posted by Doug Schumacher on February 10th, 2011 at 7:44 pm

The latest in new media marketing strategies and tactics:
comScore: Facebook Keeps Gobbling People’s Time
Where are people getting the time? From the looks of it, from their MySpace account. YouTube also continues a very strong upward arc (as much as Compete.com data is to be believed).
Social Media: The Final Piece of the Super Bowl Advertising Puzzle
This was way overdue. If you look at the value the Super Bowl brings, it’s mass audience. One of the few times a year when that happens on a national and even international scale. Communities often run into a common problem — they don’t have value until they have people — and the first one in is like the first person to buy a fax machine. Thus an event like the Super Bowl gives brands an opportunity to reach and connect a large group of people at once. Giving fledgling social community efforts the jump start they just might need to get over the hump.
The Future of Mobile Tagging in Marketing, Branding & Communications
If you’re working on a mobile project or looking for interesting mobile ideas, this is an exhaustive list of mobile tactics that have been used. Well worth flipping through.
Got marketing technologists? 1,000-fold growth... Read more