Tagged 'socialmedia'

The State of Human Interaction in Marketing

Posted by Grant Johnson on February 5th, 2014 at 1:15 pm

A funny thing is happening with the proliferation of social media, it is making way too many people LESS social. Walk down almost any high school hallway and you will see. The kids’ text each other rather than converse. Or they Snap Chat, Tweet or use Instagram.
In business circles we seem to prefer email to voice messages and rarely seem to talk to each other, conducting a lot of business electronically via chat, email, webinars and/or, sometimes, conference calls. What about meeting face-to-face?
This may further divide the role of sales and marketing. It’s curious why so many firms still put the two together in one job title. From my experience, they are two different types of thinkers. Most great sales people are not great marketers and most great marketers are not stellar sales people.
It is true that marketing needs to sell today, and input is crucial from both parties. However, when it comes down to it, especially in bigger, considered purchases like in the B2B space, a great sales person can make all the difference in closing the deal.
But it is not limited to B2B. A great retail sales person can turn you into a loyal customer faster than most marketing... Read more

Why YouTube Should Matter to Brands in 2013

Posted by Tony Quin on July 2nd, 2013 at 10:06 am

So, why are marketers wrong about YouTube? There are 5 reasons that for many brands, YouTube is arguably the most strategic channel on the Web.

Why (social) communication is the key to selling!

Posted by Daniel Alvarez on February 1st, 2013 at 12:16 pm

We live in a digital age, the age of communication and instant information. What once took hours, even days to reach people across the globe now only takes a few quick keystrokes and a matter of seconds. But don’t let me bore you with what you already know. What I’m really trying to get at is the fact that, when approached correctly, social networks are viable channels for sales and endless opportunities are within arm’s reach. All sales and business development professionals should consider leveraging this global social trend to broaden their sales funnel or you may one day, find yourself obsolete.
Back In The Day
In our grandparent’s time, business was conducted on a very personal level. The local baker knew what type of bread each family preferred, the butcher began cutting your favorite cuts as soon as he saw you walk through the door, everyone and I mean everyone, knew each other. This was relationship building at its best. Businesses across the globe lost this personal touch as time went on and our world grew a little bigger and busier. Until now.
7 Billion Strong
Yes, our world is no mere village, with over 7 billion inhabitants of planet Earth we are... Read more

What a Difference a Day (Fine, Two) Makes

Posted by Karen Ram on February 1st, 2013 at 10:47 am

As someone that has worked as a social marketer since the dawn of (social media) time, I’m always plugged in. I’m checking Facebook, I’m on Twitter, I’m checking in on Foursquare while Instagramming my life away. News comes at me constantly and quickly and, rarely do I pause and think (or usually in my case, utter out loud) that a news day (or two days) is especially noteworthy or busy. The last two days have been an exception to that rule. So in no particular order, here’s why:
Ed Koch: This is a huge loss for New York and for the world of politics. Ed Koch had more chutzpa and character than most (especially most politicians). Never afraid to speak his mind, Koch stood when most would sit. He was iconic to New York and I can’t remember a time when I couldn’t recall his face and name.
Almost too ironically, a documentary about the late Mayor, Koch, is coming out shortly and I can’t wait to see it to learn more about, and, pay tribute to New York’s most famous Mayor.
Ron Jeremy: Gross. Sad. Grosser! Sadder! Oy. I sat next to Ron Jeremy on a flight back... Read more

Why Awesome Facebook Posts are Your Brand's Best Mobile Strategy

Posted by Betsy Smith on September 27th, 2012 at 6:33 am

Facebook is facing a quandary when it comes to brand pages. While an increasing number of Facebook users are utilizing the platform on their smartphones or tablets, the Facebook tab content that brands spend so much time and money to develop are not visible to these users. We know more users prefer Facebook brand pages to brand websites and we also know that smartphone usage is on the increase.
So what is a brand to do?
Facebook app development remains an integral part of a brand's presence on Facebook. The brand immersive experiences, like sweepstakes and other fun apps are designed to engage and inspire users to share and they do. But, as brands watch more and more of their traffic come from mobile devices it may be a good time to evaluate what your brand is doing on the one part of your Facebook presence that mobile users can see: Timeline.
The best Facebook brand posts have must-see, must-share content. So how do you take your branded posts from meh to marvelous?
1. Use user generated images in your posts
I know that everyone social media expert on the planet will tell you that social media posts with an image get more attention than those that... Read more