We live in a digital age, the age of communication and instant information. What once took hours, even days to reach people across the globe now only takes a few quick keystrokes and a matter of seconds. But don’t let me bore you with what you already know. What I’m really trying to get at is the fact that, when approached correctly, social networks are viable channels for sales and endless opportunities are within arm’s reach. All sales and business development professionals should consider leveraging this global social trend to broaden their sales funnel or you may one day, find yourself obsolete.
Back In The Day
In our grandparent’s time, business was conducted on a very personal level. The local baker knew what type of bread each family preferred, the butcher began cutting your favorite cuts as soon as he saw you walk through the door, everyone and I mean everyone, knew each other. This was relationship building at its best. Businesses across the globe lost this personal touch as time went on and our world grew a little bigger and busier. Until now.
7 Billion Strong
Yes, our world is no mere village, with over 7 billion inhabitants of planet Earth we are... Read more
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Tagged 'socialmedia' 
Why (social) communication is the key to selling!
Tags: Facebook, marketing, Sales, social marketing, Social Media, social media marketing, social media strategy, social selling, socialmedia, twitter
Posted in Social Media | 2 Comments »
What a Difference a Day (Fine, Two) Makes
As someone that has worked as a social marketer since the dawn of (social media) time, I’m always plugged in. I’m checking Facebook, I’m on Twitter, I’m checking in on Foursquare while Instagramming my life away. News comes at me constantly and quickly and, rarely do I pause and think (or usually in my case, utter out loud) that a news day (or two days) is especially noteworthy or busy. The last two days have been an exception to that rule. So in no particular order, here’s why:
Ed Koch: This is a huge loss for New York and for the world of politics. Ed Koch had more chutzpa and character than most (especially most politicians). Never afraid to speak his mind, Koch stood when most would sit. He was iconic to New York and I can’t remember a time when I couldn’t recall his face and name.
Almost too ironically, a documentary about the late Mayor, Koch, is coming out shortly and I can’t wait to see it to learn more about, and, pay tribute to New York’s most famous Mayor.
Ron Jeremy: Gross. Sad. Grosser! Sadder! Oy. I sat next to Ron Jeremy on a flight back... Read more
Tags: beyonce, edkoch, mashable, news, ronjeremy, sharonfeder, socialmedia
Posted in Opinions | No Comments »
Why Awesome Facebook Posts are Your Brand's Best Mobile Strategy
Facebook is facing a quandary when it comes to brand pages. While an increasing number of Facebook users are utilizing the platform on their smartphones or tablets, the Facebook tab content that brands spend so much time and money to develop are not visible to these users. We know more users prefer Facebook brand pages to brand websites and we also know that smartphone usage is on the increase.
So what is a brand to do?
Facebook app development remains an integral part of a brand's presence on Facebook. The brand immersive experiences, like sweepstakes and other fun apps are designed to engage and inspire users to share and they do. But, as brands watch more and more of their traffic come from mobile devices it may be a good time to evaluate what your brand is doing on the one part of your Facebook presence that mobile users can see: Timeline.
The best Facebook brand posts have must-see, must-share content. So how do you take your branded posts from meh to marvelous?
1. Use user generated images in your posts
I know that everyone social media expert on the planet will tell you that social media posts with an image get more attention than those that... Read more
Tags: Facebook, facebook marketing, Facebook strategy, mobile marketing, Social Media, social media marketing, social media strategy, socialmedia
Posted in Social Media | 3 Comments »
Wielding Influence: 5 Problems and 6 Solutions
Like “engagement,” the word “influence” in marketing means so many things that it’s at risk of meaning nothing. It can be about endorsement, or content sharing, it can be interchangeable with “viral strategy,” it can mean growing a fan base as part of a CRM strategy… and it is almost always challenging to scale. We have to get past the jargon and develop a realistic understanding of the social mechanisms marketers can legitimately use and expect to show results.
Endorsement has been with us for many years. We wanted to be cool like Humphrey Bogart, so Resistol paid him to appear in their ad for his signature fedora. Britney Spears dancing about soda, Jennifer Lopez implausibly driving a Fiat, and so many more. Celebrities are totems that represent some specific qualities that people may aspire to. They are also expensive. So when the mechanisms developed to connect measurably with our peers, advertisers lifted the endorsement model and got busy looking for the opinion-shapers among us.
But there are a number of problems with the way “influence” has been leveraged for marketing. A key driver of this type of program is cost: it’s cheap. But anything cheap means that you pay the price elsewhere. To wit:
Authentic... Read more
Tags: content, content marketing, content strategy, influence, influence marketing, sharing, social, Social Media, social media marketing, social media strategy, socialmedia, twitter, viral
Posted in Opinions, Social Media, Word of Mouth | 1 Comment »
Choose Your Best Social Media Channel
"It's overwhelming." "I can't take it anymore." "Please, make it stop." No, these are not comments I've collected from people studying for their driver's license, cramming for the bar exam, or facing off against Rafael Nadal in a tennis match. These are comments I've heard from people who are trying to decide what social media channels to use. It can be an emotional choice, because our competitive human nature dictates that we must be good at everything, all at once. We like to multi-task, and we want to shine, but this all-or-nothing approach can spell disaster, or at least frustration, on the social media scene.
Let's walk through a process that will allow you to optimize your online experience, extend your reach, and still leave you some time to get some fresh air. To make this work, we have to go 'wide angle' for a moment.
Write down the answers to these three questions:
What kind of business do you want to create?
What would your ideal version of that look like?
How do you want to spend most of your time to realize that?
I want you to think beyond next week on these questions, envisioning where you will be six months... Read more
Tags: business promotion, Digital Marketing, Facebook, google, social media strategy, socialmedia, twitter
Posted in Social Media | 1 Comment »
