One of the more popular reports we publish are benchmarking reports. As every industry is different, it’s interesting to see how KPIs like fan counts and engagement rates track across different industries, as well as across brands within the same industry.
This report takes a look at 5 major industries: Snack Foods, Fashion Retail, Pet Food, Luxury Auto and QSR Restaurants, assessing each on two major social media KPIs. Fan count, and engagement rate. The networks they are analyzed on include Facebook, Twitter, YouTube, Instagram, Google Plus and Pinterest.
Facebook is still the dominant network in each industry. There’s only one industry, Luxury Autos, in which Facebook has less than 80% of the total average community size.
Instagram leads significantly in engagement rate in every industry profiled.
Google Plus is showing both strong community size, and even more surprisingly, high engagement rates, in several of the industries.