Tagged 'socialgraph'

Creativing :: Facebook gets roasted, the value of human editors, and MTV goes Tumblr

Posted by Doug Schumacher on June 2nd, 2011 at 12:18 pm

The latest in new media marketing strategies and tactics:
Facebook Gets Roasted By Google, Twitter & Foursquare [VIDEO]
Funny stuff with good VO’s by Penn Jillette and Gilbert Gottried
Seven Things Human Editors Do that Algorithms Don’t (Yet) – Eli Pariser – The Conversation – Harvard Business Review
With aggregation-slash-curation coming on strong, there are options as to how that’s accomplished. Algorithms are tempting, but they definitely fall short in a few areas, as outlined here.
One-Quarter of Tablet Users Report the Bathroom as a Popular Place to Log On | Adweek
I like the shifting of tablets away from mobile. While I get the mobility, I think the “lean back” and “immediate access” features are more compelling.
Man Ordered To Tweet 100 Times For Defamation – Slashdot
Truth? Fiction? You tell me which is stranger.
New Mobile Marketing Study: What it Means for Content Marketers
A lot of useful stats, as well as some good general directions for ways different business models can apply mobile to their marketing mix. Right now, mobile solutions are highly contextual to different business models, but there are a lot of options for companies to get involve.
Intel® The Museum of Me
This has been going around a lot, but it’s definitely worth another post. A... Read more

Creativing :: Paying people to view ads, 5 good branded YouTube channels, and Google’s vision for Android

Posted by Doug Schumacher on May 12th, 2011 at 12:50 pm

The latest in new media marketing strategies and tactics:
Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly | Fast Company
I’m voting ugly on this one, although if Facebook is paying their users to watch ads, why wouldn’t brands go straight to consumers and cut out the middle man? Be sure to watch the video regarding several landmark studies that have been done in the area of rewards and motivation.
Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review
With so much talk happening on the content marketing front, it’s interesting to hear the CMO of Coke talk about how theyve made the transition and what some of the challenges have been.
3 Reasons Curation is Here to Stay
As this article will drive home, curation is shaping up to be a lot more than an inexpensive form of content development. This is an area brands Should be paying a lot of attention to. Not only is it a cost-effective way to flesh out a content strategy, its also showing potential for being a valuable business model. And we see over and over how often companies leave that money on the table nay... Read more

Creativing :: The mother of all mashups, Color’s social graph play, and 6 verbs for the future

Posted by Doug Schumacher on March 31st, 2011 at 6:48 pm

The latest in interactive marketing strategies and tactics from Creativing.com:
Mega-mashup Memolane Helps You Remember Everything
Definitely the mother of all mashups. It takes all your social media sites and makes everything you’ve posted to any of them searchable. That restaurant you visited in NYC last summer and checked in on Foursquare? Found! This really makes a lot of sense, and while I’m not sure there’s a big enough market for this as an independent business model, but there’s definitely a strong appeal to this.
Color’s Implicit Social Graph and How Facebook Could Respond
Color’s been getting A LOT of hype. Seems a little premature to me, given that ratings on the app store are mostly negative complaints about a terrible user interface. That said, this article gives us a good look at various data points companies like Facebook are out to gather. And as marketers, we’re the ones they’re gathering them for.
HOW TO: Play Recorded Twitter Conversations In Sync With Your Favorite Shows
Fantastic new feature for anyone who wants the ‘social viewing’ experience for recorded tv content.
The 6 Verbs For The Next 20 Years Of The Connected World
If you read Creativing often, you know I’m a fan of Kevin Kelly’s writing. I like... Read more