Tagged 'social'

Infographic: The Next Generation of Consumer Engagement: Search, Social Discovery, Mobile, Aggregration?

Posted by Courtney Wiley on July 7th, 2014 at 5:07 pm

The numbers are staggering: By 2017, the global social network audience will total 2.55 billion.  And of the 42 percent of users that have multiple social accounts today, nearly three in five (58 percent) wish there was a solution to help them better use and monitor all of their social networking profiles at once.
So how do firms stay ahead of social marketing and optimize their present-day strategies? The above chart outlines where the majority of marketers are today and where intelligent customer engagement is going. Consider it a sneak peek into a digital marketing crystal ball . . .
Disclaimer: I currently serve as Advisor to Sparksfly Technologies, Inc., and assisted the team with the aforementioned research.

Simple is as Marketing Grows

Posted by Grant Johnson on February 24th, 2014 at 2:32 pm

"If you can't explain it to a six-year-old, you don't understand it yourself," said Albert Einstein.
We live in an over-communicated society.
Heck, when I began in advertising and marketing, adding an outbound phone call to a direct mail campaign was considered "Integrated Marketing."
The fact is, we are exposed to thousands upon thousands of media impressions each and every day.  As such, as consumers, we CRAVE simplicity. If you can simply explain what you are selling (which, by the way, is what advertising and marketing is), and how your product/service will benefit me, then wrap in a compelling reason -- the correct messaging and/or offer, I will likely take the next step in your sales process. But please make sure to explain to me what you want me to do -- call, respond to the email, visit the website, like us, etc...
Precise copy is the key, but we also must consider how we can graphically simplify our message so it is easier to digest and get the point across immediately. Here is an example of what I mean: http://www.a2591.com/2011/03/more-minimalist-effect-in-maximalist.html
Most of these everyday products are, perhaps, better served today as stripped-down versions.
That's why the combination of video and the internet/social media is so... Read more

The Right Way to Have a Social Media Contest

Posted by Benjamin Taylor on December 18th, 2013 at 8:54 am

We’re right in the middle of the holiday season and it’s the perfect time to give something away to your devoted customers! Everyone loves getting something for free after all. Having a giveaway or raffle on your social media platform is a great way to both draw in new followers as well as reinvigorate your current ones.  However, there is a right and wrong to go about doing this. A successful giveaway will not only make your customers happy, but it can also help boost your ranking in terms of social media optimization and increase traffic and links to your website, which is great for search engine optimization purposes. On the other hand a failed giveaway will have the exact opposite effect. It may even end up with your business getting penalized by Google or, in drastic cases, the Better Business Bureau. Let’s take a look at some steps to take in order to have a killer social media giveaway.
1. Give away something relevant to your product
This has become a problem recently. I’m sure that you’ve seen some raffles where companies will be giving away an item that does not pertain to what they are selling, for example, this could... Read more

Benjamin Moore Scares The Paints Off Contractors (Prank Video)

Posted by Rick Mathieson on October 17th, 2013 at 2:39 pm

This new adverprank from Benjamin Moore Paints is part of a new "Scary Good Job" campaign aimed at any pro who's faced a nightmare painting job.
Personally, I just want to know how they got contractors to come work after hours.
Read more about the video, here. And let us know if/how your brand is using stunts like this!

The Inside Scoop on 'Poo Pourri's' Outrageous New Viral Video: Q&A with CEO Suzy Batiz

Posted by Rick Mathieson on September 12th, 2013 at 8:46 am

In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.

> Q&A: SUZY BATIZ: FLUSH WITH SUCCESS (CLICK TO HEAR AUDIO INTERVIEW)<

In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more