Tagged 'social tv'

13 Trends in 2013: #11 The dawn of social TV – where viewers comment and share during air time

Posted by Winnie Brignac Hart on November 16th, 2012 at 7:50 am

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.  Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
Social television will become a marketing phenomenon that we already see starting to happen now.  As television shows air, the audience “live blogs” the show, making updates to their social media platforms as scenes unfold.
Marketers will seize this opportunity for social television.  Shows and advertisers will engage their viewers by encouraging viewers to do what so many are already doing.  The difference will be that the viewers will be “led” or specifically encouraged by the sponsors.  As they share their comments, engagement levels will rise.
#11 The dawn of social TV – where viewers comment and share during air time
- Consumers and clients engage with content
- TV becomes a hybrid of TV, Social, Video
For a complete list of the 13 in 2013 Social Media Trends
For more trending in 2013, follow our blog.
Download the complete infographic here.

The New Living Room

Posted by Dave Hills on March 22nd, 2010 at 12:00 am

Is all media social and is that a new phenomenon? Yes, it is and no, it isn't.
I remember when I was growing up, our neighbor got the first color TV in the neighborhood. Faithfully, after church, we would all convene at Mr. Bolvin's house some Sundays to watch Ed Sullivan. It was a truly social experience and everyone felt good about being there, commenting on the acts, playing impromptu trivia games and dishing on any topic that suited the moment. 
Fast forward four decades and we have created that same sense of belonging and community across all media and now across the devices we use to consume that media. It's a truly exciting time, these tools are at their infancy and our ability to connect will only be enhanced over the next few years. You can see social networking popping up in all forms of media from comments at the bottom of curated content, to TV, audio, search, our start pages themselves, and how we position ourselves professionally and personally. 
Let's first focus on the technology and provider changes. In the Bolvin's living room sat a large RCA TV. The signal came from the television station, into rabbit ears on top... Read more