Social media will continue to be a prominent channel for marketing in 2013. It has forever changed the way brands interact with customers and prospects. While the majority of marketers are utilizing social media as a key communication channel, there are still a lot of question marks about the true value of marketing through social forums. Marketers need to change their mindset about how to use and derive value from these newer channels and eventually maximize the revenue potential of these captive audiences.
When marketers post a campaign to Facebook they may ask, how many likes will this drive or how many users will view this? Those aren’t necessarily the right questions as it relates to social media. These forums are different than other forms of communication and marketers need to start looking at the big picture. Social media is part of the consumers’ daily life, with over 1 billion Facebook users, reaching a vast amount of consumers through a forum they use nearly every day has a special value.
A recent survey found that 62 percent of marketers are leveraging social media profile data (e.g., profile ID, likes, and, interests). Yet, many marketers need to effectively leverage this profile data across... Read more
Home › iMedia Connection Blog › social networks
Tagged 'social networks' 
How to Gain Real Value from Social Media Marketing
Tags: marketing, Neolane, personalization, social marketing, Social Media, social media technology, social networks, solomo
Posted in Social Media, Targeting | 2 Comments »
Is Linkedin Turning Into MySpace?
LinkedIn now has more than 200 million members, and with nearly two new users signing up every second, the site has certainly established itself as a leading social media networking channel. However, each time I access my LinkedIn account, it feels more and more like MySpace, disjointed and overpopulated with information and feeds, and less and less like a trusted source for professional networking communication.
LinkedIn seems to be having some type of identity crisis. Upon logging into my account, the page is flooded with news stories “recommended” by LinkedIn Today, a feed of updates from my connections and notifications of endorsements by people who probably don’t even know me well enough to offer such a recommendation.
In addition, there are sections for the following:
People I May Know (listed twice)
Who’s Viewed Your Profile
Your LinkedIn Network
Jobs I May Be Interested In
Groups I May Like
Companies You May Want To Follow
Ads by LinkedIn Members (listed twice)
Plus, if you’ve already joined a group(s) and haven’t unchecked the feature allowing member messages to be emailed to you, your inbox will be inundated with comments and discussions (many irrelevant).
What steps should LinkedIn take to give itself a makeover? Here are the top three ways LinkedIn can promote itself... Read more
Tags: LinkedIn, Social Media, social networks
Posted in Social Media | 20 Comments »
Valentine's Data Crunching — Being Strategic In Love And Marketing
What can marketers learn from a data-crunching SEO-optimized online dater? A lot.
Tags: Data, database, seo, Social Media, social media marketing, social networks
Posted in Social Media, Targeting | No Comments »
It’s the Community That Counts
While in NYC last week, I attended a digital conference at which there was tremendous buzz about Facebook—it’s rampant growth, the value of the Facebook ad exchange, and about their mobile and attribution products. No one can argue the transformation that has occurred globally, in terms of both a cultural shift and an enormous user base.
I also spent some time with my two daughters and their friends while in town. One daughter is 24, a young professional living in Manhattan. The other is 19, a sophomore at NYU. They each have extensive groups of friends, both in their immediate vicinity and around the country. What is their take on Facebook? Meh. Especially since their parents and grandparents are on it.
The juxtaposition of these two groups—media professionals vs. young adults—as it pertains to Facebook led me to look deeper at organic trends. Facebook started as a private means by which groups of people could communicate. This originated with school groups, then expanded to like-age groups, and now covers almost any group that can be imagined. The uniqueness and closed-community notion have disappeared.
My kids and their friends are moving quickly to other platforms. Instagram is a prevalent instrument (with no thought to... Read more
Tags: audience targeting, Facebook, social networks
Posted in Social Media | 2 Comments »
The Best Best Lists That List Recaps of Marketing 2012
2012 was about more than the Facebook IPO and how Call Me Maybe revolutionized social music marketing. Here's a look at some of the best top lists of marketing in the past year.
It’s the end of the year as we know it, and I feel…like I’m under a LOT of pressure to come up with some type of recap highlighting the best of everything that the world of marketing brought us in 2012. So much happened that affected how we’ll practice our craft in the next year in terms of strategy, ability and best practices…and that’s just barely covering the Gangnam Style phenomenon.
We all have expectations of which big marketing, social media and advertising efforts will top the myriad lists across the Internet. It’s lots of Facebook, Instagram, Pinterest and Superbowl memories, and while they're certainly worth revisiting, I’d rather give a tip of the hat to others that did a great job compiling the accomplishments in our industry this year.
Here are my Top Five Top Lists Articles of 2012:
Social Media Examiner has pulled together a helpful list of their best articles in 2012 for those of us looking for tips and guidance.
VentureBeat recaps the top social media stories that had an... Read more
Tags: 2012, Facebook, gangnam style, Instagram, marketing, pinterest, Social Media, social media marketing, social networks, twitter
Posted in Opinions, Social Media | No Comments »
