Tagged 'social networking'

Confessions of a LinkedIn Connections Hoarder

Posted by Tara Meehan on July 11th, 2013 at 4:22 pm

I was recently watching a Hoarders marathon with a shameless degree of righteous indignation. There is something oddly comforting in seeing someone struggle with whether or not to throw away a laundry receipt from 1974. After running the DVR well dry, I took my better than an elderly woman with an extreme doll collection attitude to LinkedIn. I felt so great about myself, so superior – until it hit me. I was actually no better than that hoarding granny. I was a connections hoarder.
Though it’s not a disease categorized by the American Psychological Association, LinkedIn Connections Hoarding (LCH) is a growing epidemic within social media circles. As it turns, I am not immune. What are the signs that you may have LCH?

Increased Signs of 1st Degree Non-Recognition – This occurs when you sift through your connections and realize you have never seen or heard of many of them
Swelling of the Contacts Count – Symptoms include having too many connections to effectively and personally engage with and cold sweats caused by having way more than 500+ connections and not knowing exactly what to do with them
Lingering Soreness and Irritation – This is often attributed to seeing hiring managers and bosses who... Read more

Tis the Season for Bolstering Your Social Media Customer Service

Posted by Tara Meehan on December 15th, 2012 at 12:29 pm

The other night I was watching Miracle on 34th Street, the unfortunate color version, and it got me to thinking. No, not about my blog post from last year (shameless plug for interested readers) but about customer service in general. The importance of ongoing communication with your brand ambassadors in the social space is almost immeasurable. Done well and you can have customers for life. Done poorly and you’re looking at nothing but coal tucked in your stocking and thrown at your head. This is pretty much agreed upon across all industries. So then why do some industries spend so much time ducking and weaving and so little time conversing?
There are a variety of factors that contribute to being socially challenged. Take highly regulated industries like pharma, finance, and healthcare for instance. Maintaining compliant yet engaging language can be tough. What’s more, reaching out to followers after listening to their tweets and posts can be even trickier. Tricky but not impossible. Compliance driven brands can develop and sustain meaningful relationships with customers by doing something they are not entirely familiar with – sharing thoughts and updates that have nothing to do with them. Companies in these sectors, especially in recent... Read more

Social Turf War

Posted by Tom Edwards on May 3rd, 2011 at 10:41 am

Bryan McCleary, Director of Public Relations, Procter & Gamble, Baby Care. “Who should own social strategy?” Brian’s response was interesting and made a lot of sense. His response was “The Brand and Agency should own the social strategy or the “building of the house” and the PR agency should own the “storytelling” and brand reputation management.

The Soul of the Buyer

Posted by Tony Zambito on April 21st, 2011 at 1:52 pm

Image by Aristocrats-hat via Flickr
The entrance into the social age and the emergence of the new buyer experience economy has challenged our understanding of who the buyer really is.  As we entered this year, I predicted that it may very well be the year of the buyer.  And the pronounced use of the term buyer has undoubtedly increased substantially.  The buyer however can easily be referred to as an object of our inside-out efforts and represent a shell of which we do not really know what is inside.  In essence, we do not know the soul of the buyer.
Since post World War II, we’ve engaged in our view of the buyer in a very factual and quantitative way.  We could call it something like “object thinking”.  We relied on numbers and facts to tell us exactly who buyers are.  Treating buyers as objects in the larger scheme of producing products and services where, particularly in the B2B context, we delivered the product or services to the buyer.  This seemed to work – merrily in fact for many companies.  This all changed when the Internet came along.   It seems like slowly buyers were set free from the delivery mechanisms that existed... Read more

SnapTags vs. QR Codes the Ideal 2D Experience

Posted by Tom Edwards on March 1st, 2011 at 9:24 pm

While QR Codes are gaining widespread option there may be a more robust option for brands.