Tagged 'Social Media'

The Groom's Still Waiting At The Altar

Posted by Grant Johnson on March 6th, 2014 at 12:26 pm

The title of this post is based on an old Bob Dylan song. You see, and I have said this for years, most social media can be pretty effective at establishing trust and a relationship. Where it typically falls short is the consummation of the relationship, the marriage. Or, in advertising and marketing, the sale and doing business with the advertiser.
At least part of the blame lies with inbound marketing. If you have a great offer or message, you may get too many leads. Think quality over quantity. That’s where testing the right offer/message at the right time to the correct audience becomes so important. Test, test, test.
If you have leads that are less than ideal, they will not be followed up with properly (a big problem in most lead generation programs anyway) and the good prospects will become frustrated and the sales people will lose faith in your marketing because you are providing “bad” leads to them.
I have seen this countless times. With all this inbound marketing it’s actually become worse, because we can generate a greater number of leads faster than ever before, exasperating the divide between sales and marketing.
To begin, make sure you have a follow-up process... Read more

Radio Continues To Have A "Missing Link" To Listeners

Posted by Mark Edwards on February 24th, 2014 at 5:37 pm

I spend a lot of time listening to the radio. All kinds of radio, from AM and FMstations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it's sound coming our of a speaker, it's radio.  Period. After having spent more than three decades programming radio stations, it's hard not to have sound in the background.  I also spend a lot of time on the Internet, sometimes looking at stations' websites and Social Media outposts.  What I see online frightens me because most of the terrestrial radio stations, and even some of the streaming services, have a disconnect between their audio product and their online presence, what I call THE MISSING LINK.
In other words, most audio content providers don't think about how people USE their product, what else they're doing when they're listening, or most importantly, how they can take the product that comes out of the speakers to a computer or smartphone screen.  Because every day there are less audio delivery devices like the one above and more like this.
Of course, there are still a lot of audio delivery devices that aren't smartphones, but mobile is becoming king and smartphones are... Read more

Making the Most Out of LinkedIn

Posted by Emily Weeks on February 11th, 2014 at 9:55 am

Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
One of the downfalls of LinkedIn is its connotation—people often think of it as just an online resume – but it’s much, much more than that. While it does serve this purpose, it also functions as an online networking portal, a news source, and a search engine for individuals, companies and even jobs themselves. After all, it is the world’s largest professional network. Did you know LinkedIn is... Read more

Social Media Isn’t Magic – It Takes Planning and Hard Work

Posted by David Murdico on February 8th, 2014 at 1:26 am

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media.
Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and off. That’s advertising.
Social media has the potential to far outweigh the power of ads but effective social media marketing takes planning and hard work. Plain and simple.
Good old fashioned ground and pound, elbow grease, put your back into it hard work.
You have to be smart about your planning, tactics and strategies, but too many marketing professionals believe that social media is this supernatural, set-it-and-forget-it miraculous wonder that happens when you post updates on Facebook and Twitter.
Posting updates is only the 1st step. Well, actually it’s the 10th step, after:

establishing your social media goals
setting short and long term objectives or milestones
planning your strategy, tactics and approach
defining your audience
developing your online voice
determining which types of content your audience will be interested in, respond to and share
creating the content (video production, graphics, photos, infographics, memes)
deciding if there will be a paid promotional component
writing and scheduling the updates and corresponding content
Posting... Read more

What Do Personalized Pin Recommendations Mean for Your Business?

Posted by Dave Murrow on February 4th, 2014 at 2:47 pm

Pinterest has established itself as a major player in the social media game, and 2014 marks an important year of growth for the photo-driven site. Pinterest's latest update introduces personalized pin recommendations and a new topic board designed to give users a more personalized experience. Users can identity their specific interests and Pinterest will consider these settings as it pushes pin recommendations.
This feature is leading toward the inevitable future — paid pin recommendations. Right now, businesses can't pay for pin recommendations, but in order to turn a profit, Pinterest will have to open up its boards to businesses. Businesses looking forward to the future of paid pins can explore the new recommendations feature and align themselves with various categories.
The New Tool
The personalized pin recommendations feature offers an unintended benefit for businesses. If you're looking for a better footing on Pinterest, this tool is a cheat sheet for the most popular categories. Around 80 percent of Pinterest users are women, and the breakdown reflects popular womens' interests. For example, the new dashboard features a home decor category but not a home improvement category. By browsing this section, a DIY retailer like Lowe's will learn to tailor its pins more toward decor... Read more