Tagged 'social media strategy'

SEO Reporting & Metrics: How To Prove Progress

Posted by Krista LaRiviere on June 11th, 2013 at 7:17 am

It’s the beginning of the month and it is again time to report to your clients or your boss on the SEO progress made last month. It is time to justify your SEO strategy, your efforts and yourself. Sound familiar?
With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I’m not just talking about merging SEO data sources into one excel file and adding a logo to try to make it look professional, presentable and understandable. I’m talking about how to make all the data points and metrics indicate real progress, and more importantly meet your clients’ or boss’ expectations.
Since the way we do SEO has changed, the way we report on it must change too. Effectively setting up the reporting metrics to prove progress may make the difference between meeting the clients’ expectations or not.
SEO reporting should answer these questions for your client:

Are our efforts helping us reach our organic search goals?
What SEO tasks were completed last month in relation to our goals?
What impact did these efforts have on the web presence for organic search?
What new opportunities were identified to optimize for organic search?
Are there any new competitive threats?

So how do you set up your... Read more

When Social Media Became Unavoidable

Posted by Devanshi Garg on June 5th, 2013 at 10:39 am

In 2012, Facebook and Twitter boasted a combined user base of more than 1.5 billion users.  With over 25 billion Tweets and 30 billion shared statuses a month on Facebook, social media has transformed how people share information.  There is no area of society more affected by the rise of social media than large enterprises.  Traditional advertising and public relations methodology has been turned on its head.
Instead of having tight control over public relations, there are now millions of consumers who are very eager to tell their network as well as the world about your product or service.  News travels faster than it ever has.  Product recalls, faulty drugs, malfunctioning cars and political controversies are able to spread like wild fire.
Social media as it turns out, helps to spread sentiment quicker than a PR department can mobilize.  By the time a public mistake or controversial decision has been made, there is no turning back as the Twitter sphere and Facebook statuses will assuredly dominate the conversation.  As New Yorkers witnessed this past November with the cancellation of the New York Marathon, social media does have a powerful impact on the decisions of organizations, governments and businesses.
If a brand fails to... Read more

Social Media "Experts"…Really?!?

Posted by Jason Burnham on April 22nd, 2013 at 2:49 pm

These days everyone is desperately trying to figure out the best ways to leverage social. In fact, if you type the phrase “social media” into Google, over 500 million results will appear. That’s more than the results for just “media”. Marketers are feeling the pressure to become more “social” from senior management and scrambling to put together social media campaigns so that they can check that box off of their marketing deliverables. Many marketers think by launching a Facebook page or getting a lot of Twitter followers that they have satisfied their social media needs. Once marketers realize that it takes much more to drive social activity that will result in ROI and the resources required for managing these social initiatives, they are quickly on the hunt for social media experts to assist them; and there are many who claim to be social media experts ready to serve your every need.
Marketers have started to tackle their social media needs, similar to how they have historically approached every other marketing tactic - by isolating and siloing their strategic parameters, success metrics, and analytics. We’ve seen this time and time again. This is how marketers dealt with banner advertising in the ‘90s,... Read more

SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords

Posted by Krista LaRiviere on April 16th, 2013 at 7:34 am

To produce strong SEO results and happy clients, focus your SEO efforts on traffic and conversions, not rank.

Powerful Social Insights on Tax Day

Posted by Tony Quin on April 15th, 2013 at 11:27 am

Social listening examines social media including: blogs, forums, Facebook, Twitter and Youtube, to find out what people are saying and where they are saying it. It’s one of the ways we glimpse actual consumer behavior (vs. reported behavior), and combines with other forms of qualitative research, and quantitative data, to reveal consumer insights.