These days everyone is desperately trying to figure out the best ways to leverage social. In fact, if you type the phrase “social media” into Google, over 500 million results will appear. That’s more than the results for just “media”. Marketers are feeling the pressure to become more “social” from senior management and scrambling to put together social media campaigns so that they can check that box off of their marketing deliverables. Many marketers think by launching a Facebook page or getting a lot of Twitter followers that they have satisfied their social media needs. Once marketers realize that it takes much more to drive social activity that will result in ROI and the resources required for managing these social initiatives, they are quickly on the hunt for social media experts to assist them; and there are many who claim to be social media experts ready to serve your every need.
Marketers have started to tackle their social media needs, similar to how they have historically approached every other marketing tactic - by isolating and siloing their strategic parameters, success metrics, and analytics. We’ve seen this time and time again. This is how marketers dealt with banner advertising in the ‘90s,... Read more
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Social Media "Experts"…Really?!?
Tags: branding, content strategy, Digital Marketing, Facebook, social marketing, Social Media, social media strategy
Posted in Ad Networks, Creative Best Practices, Media Planning & Buying, Social Media, Targeting, Web Analytics | 3 Comments »
SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords
To produce strong SEO results and happy clients, focus your SEO efforts on traffic and conversions, not rank.
Tags: content marketing, content strategy, Digital Marketing, marketing, online marketing, Search, search engine marketing, search engine optimization, sem, seo, seo services, social media marketing, social media strategy, web presence optimization
Posted in Search, Social Media, Web Analytics | No Comments »
Powerful Social Insights on Tax Day
Social listening examines social media including: blogs, forums, Facebook, Twitter and Youtube, to find out what people are saying and where they are saying it. It’s one of the ways we glimpse actual consumer behavior (vs. reported behavior), and combines with other forms of qualitative research, and quantitative data, to reveal consumer insights.
Tags: infographic, marketing, media, social listening, Social Media, social media marketing, social media strategy
Posted in Social Media | 2 Comments »
Top Ten: Top Facebook posts are all fashion, food and autos
It's interesting to see the top ten dominated by three industries. Fashion, food and automobiles. The autos are all high-end brands, the fashion is mixed, and the food is fast and inexpensive.
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#1 Hello Kitty - photo2013-03-31 16:41
Hope you have an eggcellent Easter!
1.046% enagement rate 97,186 likes 853 comments 34,921 shares 26% shares
#2 McDonald's - photo2013-03-30 23:00
Bacon, Ranch or Sweet Chili. What more could chicken ask for? www.mcdonalds.com/PremiumMcWrap
0.982% enagement rate 244,083 likes 20,440 comments 8,434 shares 3% shares
#3 Louis Vuitton - photo2013-03-25 18:05
Spice up your life with Louis Vuitton in Piment.
0.795% enagement rate 96,632 likes 1,442 comments 5,732 shares 6% shares
#4 Mercedes-Benz ► Cool Hunting - photo2013-03-30 10:22
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php
Cool Hunting with the CLA 250
Cool Hunting editor Josh Rubin had a chance to drive the CLA 250 in South France and used it wisely for these stunning pictures. Take a look and read the full story here: http://www.coolhunting.com/design/mercedes-benz-cla250.php
0.659% enagement rate 59,572 likes 568 comments 5,172 shares 8% shares
Tags: Facebook, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
Ditch the Likes for Loyalty
Gone are the days of relying on clever messaging aimed at grabbing the attention of distracted consumers. Build loyalty.
Tags: Facebook, marketing, media, Social Media, social media strategy, Strategy, Targeting
Posted in Social Media, Targeting | No Comments »
