George Potts, Brunner's VP-Director of Social Media, talks about Facebook's recent News Feed algorithm change and what it means for brand marketers. It's about engagement, Stupid.
Tags: Buzzfeed, content, content strategy, engagement, Ezra Klein, Facebook, George Potts, like, News Feed Algorithm, Social Media, social media marketing, Upworthy, Washington Post
Posted in Opinions, Social Media | 1 Comment »
How marketers should approach the Instagram channel in 2014
Instagram recently announced it has more than 150 million monthly active users worldwide. Not only is the total number impressive, but it means Instagram is growing at a rate of more than 100 million new users per year, as the social network added 50 million of them in the past six months.
Managing the Instagram channel is no longer optional. It has become a strategic imperative for any brand or small business, and the urgency grows daily along with its user base. More than anything, Instagram presents an unparalleled opportunity to build and share a brand — to show a different side by leveraging this highly visual medium. Plus, the rate of customer engagement is off the charts compared to other social channels. But there are challenges.
Unlike Facebook and Twitter, it's not as easy to manage Instagram using native tools. Plus, what exactly does it mean to "manage" Instagram? This is a big question that we’ll seek to answer through the entirety of this post.
Instagram Strategy: Three Principles
Instagram may be a new channel that is just now achieving massive scale, but many of the same marketing principles still apply. Consistent with the new... Read more
Legal concepts every social media marketer should know: Part II — Rules of the road for online advertising
This post is co-authored by Alan M. Pate.
As long as we have sold stuff, we’ve used images or stories to help sell them. As Calvin Coolidge of all people once said in one of his rare Don Draper moments - “Advertising ministers to the spiritual side of trade.” And just like most other aspects of trade, advertising has long been subject to a number of rules and regulations so that the consuming public isn’t totally taken for a ride. In most cases, traditional advertising rules have been relatively straightforward—tell the truth, don’t trick consumers and back up your claims. These basics have stayed true to form thru the evolution of print, radio and TV. With the advent of online and mobile advertising, although the medium may have changed, the basic principles remain constant. In this second installment of Legal Concepts Every Social Media Marketer Should Know, we’ll examine these fundamentals in the context of the regulations and guidelines specific to online and mobile advertising. Be sure to also check-out our earlier post Legal Concepts Every Social Media Marketer Should Know: The Privacy Problem - With Big Data Comes Big Responsibility and stay tuned for the next two installments.
Part... Read more
So, why are marketers wrong about YouTube? There are 5 reasons that for many brands, YouTube is arguably the most strategic channel on the Web.
Tags: content marketing, content strategy, Digital Marketing, Search, social marketing, Social Media, social media marketing, social media strategy, socialmedia, Video, youtube
Posted in Social Media, Video | 1 Comment »
One of the more popular reports we publish, this is a great benchmark resource for anyone wanting to know how their ranks on Facebook. Brands appearing in this report include Subway, Taco Bell, McDonald's, Burberry, Chanel, Gucci, Twix, Oreo, Skittles, Estee Lauder, Red Bull, Monster Energy, Crest, Colgate, Oral-B, Hilton, Sheraton, Dole, Capri Sun, Nissan, Honda and Ford.
Tags: content marketing, content strategy, Facebook, facebook page, facebook page strategy, Facebook strategy, Social Media, social media marketing, social media strategy
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »