Tagged 'social media marketing'

What The NCAA Tournament Teaches Us About Marketing

Posted by Grant Johnson on April 7th, 2014 at 1:54 pm

I always enjoy the NCAA Men's Basketball Tournament. My memories date back to 1977 when Marquette (from my hometown of Milwaukee, Wisc.) won the dance card and took home the trophy. After that victory me and a buddy ran outside hooting and hollering and played some hoops and pretended to be the players we had just witness win it all. What pure fun.
The NCAA does offer some great insights to marketers as well. Here are seven takeaways you can apply to your marketing:
1.) The small can dominate the big. If you have a small ad shop, a challenger brand or are a start-up, the NCAA tourney should give you renewed hope that you can compete -- and win -- even against larger competitors who will likely outspend you.
2.) It takes a great team and awesome leader (coach) to be at your best and push one another. The best individually deep team rarely wins the games; it's the best coached unit that excels as a team that wins more often than not. A great coach only helps.
3.) A bit of luck helps, so if you get lucky, take advantage of the opportunity you have. Very few had Connecticut and Kentucky in the final. If you... Read more

8 Most Interesting Niche Social Networks

Posted by Morgan Sims on March 22nd, 2014 at 8:09 am

Facebook, Twitter, Instagram -- all social media networks that have taken the world by storm and account for a total of three billion active users. Although most people today have an account on at least one of these three popular social sites -- if not more -- there are other ones that people are flocking to because they cater toward a specific audience.
With that said, here are eight of the most interesting social networks in the vast, ever-expanding online world.
For Those Who Nurse and Nurture: Baby Gaga
This pregnancy and parenting community is where women who are trying to conceive, mothers to be, and mothers share their experiences with one another. Whether it's finding an answer to a question, reassurance, or even developing a life-long friendship, Baby Gaga has helped thousands of women network and come together.
For Those Obsessed With Food: Foodie
Although this isn't a niche per se -- we all love food -- it still demands a spot on the list because of how awesome this social network is. Instead of gathering around the dinner table to exchange their love for food, people gather at their computers to connect one another and share everything from new recipes to restaurant experiences.
For... Read more

Social Media Isn’t Magic – It Takes Planning and Hard Work

Posted by David Murdico on February 8th, 2014 at 1:26 am

Whether you’re a brand promoting products or services, a business trying to increase awareness of and interest in what you’re selling, or a startup clamoring for attention, you’ll need to be involved on some level with social media.
Here’s the bad news. It isn’t magic. You don’t flick a switch and turn it on and off. That’s advertising.
Social media has the potential to far outweigh the power of ads but effective social media marketing takes planning and hard work. Plain and simple.
Good old fashioned ground and pound, elbow grease, put your back into it hard work.
You have to be smart about your planning, tactics and strategies, but too many marketing professionals believe that social media is this supernatural, set-it-and-forget-it miraculous wonder that happens when you post updates on Facebook and Twitter.
Posting updates is only the 1st step. Well, actually it’s the 10th step, after:

establishing your social media goals
setting short and long term objectives or milestones
planning your strategy, tactics and approach
defining your audience
developing your online voice
determining which types of content your audience will be interested in, respond to and share
creating the content (video production, graphics, photos, infographics, memes)
deciding if there will be a paid promotional component
writing and scheduling the updates and corresponding content
Posting... Read more

How To Make Sure Your Social Media Profiles Catch the Eyes of Marketing Recruiters

Posted by Willie Pena on January 31st, 2014 at 11:32 am

Social media profiles offer a chance to present yourself as a brand. Regardless of whether or not you are currently employed, you never know when you’ll need to look for a position in the future. So, as a potential job candidate, regularly assess the image projected by the vacation pictures, likes, group memberships, status messages and relationship chatter on your social media pages. Ask if the content on your page truly represents your skill set and the best side of your personality. Many businesses keep an eye on social media and crosscheck applications with the candidates’ online profiles. Rather than have Twitter, Instagram or Facebook become a liability, here are tips to use social medial profiles to attract the attention of recruiters.
1. Demonstrate your professional competence.
Share and comment on articles related to your job; show you have a well-informed opinion. Use impeccable grammar. Give helpful advice to followers or friends in your field when they ask work-related questions; present information in such a way that it’s evident you are an expert in your profession. Sing your own praises by linking to any mentions of you in the news or on company postings. Re-tweet whenever someone gives you accolades professionally,... Read more

Facebook’s Algorithm Change: It’s About Engagement, Stupid

Posted by George Potts on December 4th, 2013 at 4:39 pm

George Potts, Brunner's VP-Director of Social Media, talks about Facebook's recent News Feed algorithm change and what it means for brand marketers. It's about engagement, Stupid.