Tagged 'Social Media Best Practices'

Still using stock photos on social? Why it’s really time to stop.

Posted by Betsy Smith on April 24th, 2013 at 11:36 am

If your grandparents looked like they crawled off a Clairol box, then congrats on hitting the genetic lottery. For the rest of us, stock images showing perfect people in perfect families just aren’t relatable. They also just don’t work well on social and here is why…

Three Social Media Faux Pas and What We Can Learn from Them

Posted by Molly Glover Gallatin on December 5th, 2012 at 8:00 am

Managing social media pages is a bit like running a reality show: the cameras are always running, the world is watching, and you never know what could happen next.  Social media can take a Snooki-esque turn for the worst faster than a tone-deaf contestant gets booted off X Factor if you don’t know how to manage your social efforts correctly. Social networks are the only venue where your audience is ready and waiting to talk back to you in real-time, so when it comes to social media, it is best to learn from others’ mistakes. Here are three social media snafus and what you can do to make sure they never happen to you.
1)   Bic: Bic recently launched a new line of pens especially for women. The “beautifully smooth” pens come in lovely pastel shades of pink, blue and purple, and the packaging is covered with dainty, swirling font. Soon, a backlash erupted via Amazon reviews, with men and women posting sarcastically genius comments including, “When I saw these I just had to have them, so I asked my husband to buy them for me. He refused, as he said that owning a pen might make me think, and then... Read more

How Your Company Can Capitalize on Pinterest

Posted by Amy Kauffman on May 8th, 2012 at 2:26 pm

You cannot ignore Pinterest if you try. Everywhere you look is a headline about the exponential growth and popularity of the social-sharing website, how to get invited to be a Pinterest user, and what to do after you are officially a “Pinner.”

I admit my first encounters with Pinterest were not positive ones. My brother’s self-indulged fiancée spent hours on the site “pinning” wedding rings, dresses and boot socks. Yes, boot socks. All during the last meeting of the Texas Longhorns and Texas A&M on Thanksgiving. Let’s just say this doesn’t bode well in a UT alumni household.  But, with time (and a newly registered account), my eyes were soon opened to the endless visual candy that the site provided, and I was not alone.

The social network exploded late last year beginning in August when Time Magazine deemed Pinterest one of the, “50 Best Websites of 2011.” Since then, Pinterest’s unique visitors increased over 329% by December and garnered more traffic than Google +, You Tube and Linked In combined. The site clearly proved itself worthy of the attention and marketers took notice of the phenomenon.

Why should you and your company care about this virtual bulletin board? Because your customers and consumers... Read more

Don’t Get "Like"-Vision, Support Facebook with Other Vehicles

Posted by Kimberly Struyk on May 13th, 2011 at 7:00 am

Even though your boss may have "like"-vision for the moment, take a moment to think about what worked before the Facebook era to understand if other vehicles are perhaps playing a 'behind the scenes' supporting role to Facebook brand successes.
I am going to jump onto the Facebook bandwagon to bring you what I have learned so far (but I do not promise to stay on the wagon for long).  I know that Facebook is an inexpensive form of advertising and yes, I agree, it has forever changed the Marketing landscape.
Below I dig out three high level key takeaways gained from playing in the website and fan page sandbox thus far.
Across both platforms, it still holds true that it is not just about quantity but about quality of traffic.
So this means that while you may have X amount of traffic, X number of fans and X number of likes, these numbers are arbitrary unless the proper audience is attracted to the experience and (secondly) the experience influences them with the right information.  To provide insight into traffic patterns for each platform, I generally see that the Facebook fan page attracts entrenched brand consumers who want to spend time engaging with the... Read more