Tagged 'social media as customer service'

Facebook as a Customer Service Support Tool

Posted by Mike Gingerich on January 21st, 2013 at 1:28 pm

Facebook Page as a Customer Service Support Tool
Social Media use by persons of all ages continues to grow.  Facebook is the most used social media tool by people across the world.  Social Media is not a fad, it's penetrated to become part of our fabric as a society.  As businesses have seen this change, they have responded to incorporate social media as part of their business strategy.
Many use Social Media as part of a sales and marketing strategy but increasingly we are now seeing Social Media, and particularly Facebook, used by businesses as a fast and efficient support and customer service tool.
Here's how Facebook Pages specifically, can be used as a support channel for a business:
As a Announcement Tool

A brand Facebook Page can be  location used as a announcement tool for service issues.  For example, if there is a new product update, a organization can post a message on their company Facebook Page to let users know the details about this change.  This is a pro-active way to get a message out quickly where customers, fans, and subscribers can see it and potentially Like, Comment, or Share the news.  The more fans share the news or comment, the further the... Read more