In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top snack food brands in the US across Facebook, Twitter, YouTube, Google+ and Instagram. We’ll analyze 7 category leaders: Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.
The largest network account among all these brands is Oreo’s Facebook account: 41.3 million fans.
Instagram accounts on average gained over 26% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement, despite averaging the lowest fan count. Compared with .07% average growth rate for Facebook.
Halloween is the central topic for this month’s posts, a logical result for candy brands in October.