Tagged 'sms'

What SXSW Did and Didn’t Cover about the Future of Mobile

Posted by Serena Ehrlich on March 18th, 2013 at 7:36 am

At this time last week, I was #200 in a line of 400+ marketers unsuccessfully trying to break down the doors to attend OMMA’s SXSW Mobile day.   Consider that a lesson learned.  When Urban Airship’s Mobile Saturday rolled around, I was first in line for what turned out to be an amazing discussion of the mobile landscape and what it takes for brands to really, truly create long term engagement through the mobile phone.
So why are brands focusing on engaging customers on the mobile phone? There are 1B smartphones on the planet today, generating staggering growth of mobile web and mobile commerce usage. And as more and more smartphones are activated, more and more engagement opportunities become available.  65% of shopping starts on the mobile phone and 20% of mobile engagement is done within the retail store. Within a few years, smart phones are going to have a bigger impact on the world than desktop Internet ever did.
Everyone has a mobile phone, so how do you create an engaging mobile experience?

Make a good impression: The mobile experience you build is the FIRST mobile experience your customer has with your brand.
Be respectful: Be honored to live in the pocket of... Read more

Use SMS to Win Love, Leads, and Revenue

Posted by Neil Spencer on February 14th, 2013 at 4:32 pm

Worldwide, an estimated 9.6 trillion text messages were sent in 2012. This number is staggering, and with Valentine's Day upon us, its important to look at how people are using text messaging to interact with each other. Sweethearts flock to this service to send a quick, "I'm thinking about you," (or racier) note to their loved one when phone calls aren't required. There's also a way for businesses to use SMS to win love, leads, and revenue. There are several similarities between building a personal and business relationship, and we'll take a look at how businesses can learn a thing or two from them.

Credit Bureaus Could Score with Mobile

Posted by Matt Silk on February 23rd, 2011 at 11:52 pm

The financial services industry has found great success with mobile as a channel for extending products and services to on-the-go customers. A next logical and related segment where we have not seen much activity is the credit reporting agencies.

Mobilizing for 2011 with a Mobile Marketing Strategy

Posted by Kent Lewis on December 31st, 2010 at 6:11 am

Since 2006, I’ve erroneously predicted the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe 2011 is truly going to be the Year of Mobile. For those of you that agree with the prediction that mobile marketing is finally here, I’ve outlined a few key areas on which to focus your efforts in 2011.

Video: How the ESET QR Code/SMS Campaign Worked

Posted by Reid Carr on March 25th, 2010 at 12:00 am

To follow up on the last two blog posts about this campaign, ESET QR Codes at SXSW a Success!... and some data points you can use and Following the ESET QR Code Scavenger Hunt at SXSW, we produced this video to take you through the experience. We thought it might help clarify how it actually worked.