At this time last week, I was #200 in a line of 400+ marketers unsuccessfully trying to break down the doors to attend OMMA’s SXSW Mobile day. Consider that a lesson learned. When Urban Airship’s Mobile Saturday rolled around, I was first in line for what turned out to be an amazing discussion of the mobile landscape and what it takes for brands to really, truly create long term engagement through the mobile phone.
So why are brands focusing on engaging customers on the mobile phone? There are 1B smartphones on the planet today, generating staggering growth of mobile web and mobile commerce usage. And as more and more smartphones are activated, more and more engagement opportunities become available. 65% of shopping starts on the mobile phone and 20% of mobile engagement is done within the retail store. Within a few years, smart phones are going to have a bigger impact on the world than desktop Internet ever did.
Everyone has a mobile phone, so how do you create an engaging mobile experience?
Make a good impression: The mobile experience you build is the FIRST mobile experience your customer has with your brand.
Be respectful: Be honored to live in the pocket of... Read more