Tagged 'smartphones'

Tablets are not mobile devices

Posted by Todd Sherman on May 13th, 2013 at 12:22 pm

Spoiler alert: Tablets are not mobile devices.
Now, back to the beginning.
There is a common practice in the technology industry of putting tablets and smartphones together in a single category and calling them "mobile" devices. Both are compelling and relatively new types of devices that exhibit a similar look and feel, and share some key characteristics. However, there are significant differences between them that make one a mobile device, and the other not.
Why shouldn't they both be considered mobile? More importantly, why is this an issue?
Because mobile is the most transformative revolution in computing since the emergence of the Internet. Mobile takes advantage of extreme portability and continuous network connectivity to enable a completely new set of user experiences that traditional computing platforms cannot. Knowing which devices are mobile and which are not helps us better understand what is happening and how to better plan, and create, the future.
What’s useful is a simple definition of what "mobile" really means.
A primary characteristic of mobile devices is that they are small enough to be continuously carried around through almost all daily activities, including walking, running, and driving, and are found at home, in the office, in-store or anywhere in-between. Mobile devices... Read more

Convert Physical Assets into Working Digital Capital with a Compelling Video Consumer Experience

Posted by Atchison Frazer on April 8th, 2013 at 3:41 pm

Powerful consumer brands like Taco Bell must start thinking and acting like media companies – controlling their own brand experience with entertaining, pervasive video content and a compelling user experience across any consumption format or platform – and by so doing, converting their physical assets, like capital-intensive brick-and-mortar storefronts, into working digital capital!

Don't Leave a Message

Posted by Dan Roche on January 16th, 2013 at 9:48 am

When was the last time you purchased an answering machine? I bet you can’t remember. I certainly can’t. Do you even know how much they cost these days? I actually had to Google to see that I could obtain one of these basic devices for six or seven dollars.
Not only have I not purchased an answering machine, or voicemail service, but I rarely even leave voicemail messages. It seems I’m not the only one. According to Internet phone company, Vonage, the number of voicemail messages has dropped eight percent (comparing figures from July 2011 versus July 2012). So, what is happening to voicemails?
People just aren’t leaving voicemails, and even fewer people are checking them. Vonage also found that voicemail retrieval dropped 14% (July 2011 versus July 2012).
Texting, emailing and instant messaging are quickly replacing voice calls and messages. Phone calls and the subsequent voicemails are seen as interruptions and are often met with annoyance and apathy. Written messages, on the other hand, are viewed as less invasive. For me, I can respond to a text message or email with a quick, short response, but returning a voicemail always involves more time. Also, by providing written responses, I can clearly outline... Read more

What is a connected device, anyway?

Posted by Atul Patel on December 18th, 2012 at 3:00 am

It seems a day doesn't go by that we don’t come across “connected device,” but what does “connected device” really mean?

For Retailers, Traditional Marketing is Crashing into Shopper Engagement

Posted by Todd Sherman on October 15th, 2012 at 8:25 am

Consumers using smartphones to help them shop are quickly becoming the norm, not the exception. Smart retailers will get ahead of the curve by determining what there customers want in a shopping app, and delivering it in the very near future.