Tagged 'smartphones'

Radio Continues To Have A "Missing Link" To Listeners

Posted by Mark Edwards on February 24th, 2014 at 5:37 pm

I spend a lot of time listening to the radio. All kinds of radio, from AM and FMstations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it's sound coming our of a speaker, it's radio.  Period. After having spent more than three decades programming radio stations, it's hard not to have sound in the background.  I also spend a lot of time on the Internet, sometimes looking at stations' websites and Social Media outposts.  What I see online frightens me because most of the terrestrial radio stations, and even some of the streaming services, have a disconnect between their audio product and their online presence, what I call THE MISSING LINK.
In other words, most audio content providers don't think about how people USE their product, what else they're doing when they're listening, or most importantly, how they can take the product that comes out of the speakers to a computer or smartphone screen.  Because every day there are less audio delivery devices like the one above and more like this.
Of course, there are still a lot of audio delivery devices that aren't smartphones, but mobile is becoming king and smartphones are... Read more

Online Video and Mobile Access: Changing the Way We View and Value Content

Posted by Dan Roche on February 19th, 2014 at 10:43 am

Do you remember instances when your parents would refer to the technology, or the lack of, when they were growing up? You couldn’t imagine operating in a time without color television, computers or mobile phones.
Now, I’m in my parents’ shoes with my own children. Floppy disks and life without smartphones and tablets will never occur to them. After all, a friend of mine recently told me his daughter tried to swipe the television screen with her fingers to change channels.
It’s no secret that the way we digest content has evolved, and the growth of online video and mobile access to it are major contributors to this shift. The screen of choice changes with each device introduction. The “second screen,” of tablets and smartphones, is becoming the “first screen,” surpassing the television.
So what is causing the shift to tablet and smartphone viewing over television? While our parents may have been obsessed with bigger and bigger televisions, today it’s no longer about screen size. The online video and mobile shift can partially be explained by the following:
Convenience – While this may be a no-brainer, it is still one of the major factors contributing to mobile viewing. Smartphones and cloud-based video services... Read more

Warning: Your Hasty Move to Responsive Design Could Backfire

Posted by Devanshi Garg on November 15th, 2013 at 7:29 am

Responsive web design does a great job of opening access to a quality web experience regardless of the device used. But there are certain aspects of a website that can be impacted by the move, which makes the case for proper due diligence beyond finalizing a design.

Mobile Apps, Guerilla Marketing Driving Retail Buying Decisions

Posted by Dave Murrow on September 19th, 2013 at 1:39 pm

The holiday shopping season is about to start and it's likely shoppers will doing a fair amount of price comparisons on mobile devices in the aisles of big box retailers from October-December. Smartphone use in retail shopping is definitely changing the retailing landscape. More than half of U.S. adults own a smartphone and use its search tools and online apps to shop and compare pricing and features. According to a May 2013 Google shopping study, nearly 85 percent of smartphone shoppers checked their phones while browsing or buying in a physical store.
Our phones help us search for products we're interested in, checking for lower prices, extra bonus gifts, or maybe added points with a preferred retailer. In 2012, ForeSee found that 62 percent of shoppers accessed a store’s site or app during the holiday shopping season in 2012.
This year, big box retailers like Wal-Mart, Best Buy, Target, Home Depot and others hope to motivate shoppers to use their own mobile apps or other marketing tactics to drive increased store purchases.
Big Box Mobile
How are major retailers leveraging smartphone technology to improve the in-store shopping experience? Among the key ways, according to a retailing executive David Moth, is to use key identifiers... Read more

Stop Thinking Mobile, Start Thinking Smartphone v. Tablet

Posted by Jack Gazdik on August 12th, 2013 at 7:09 am

Smartphones and tablets are typically lumped into the same category—mobile. While, at surface level, these two types of devices may seem very similar, the way they are used could not be more different.

Smartphones are an out-of-home, location-based technology. In fact, 60% of smartphone usage takes place outside the home. In contrast, 83% of tablet usage happens in-home. Meaning, tablet usage has more in common with your home computer than your smartphone.

This drastic difference in usage also affects the consumer’s path to purchase. 55% of tablet users convert online compared to just 20% of smartphone users, of which 77% convert in-store.
Regardless of device, more than half of all smartphone and tablet activities lead to conversion. So the question is no longer should I market to “mobile” devices, but what device type should I market to? If you’re looking to drive in-store conversions, targeting smartphones may be the better option. But, if driving on-line conversions is your goal, target tablets.
Data from xAd – Mobile Path to Purchase 2013