Tagged 'smartphone'

Why Mobile Apps Should Be Jumping on the Interest Graph

Posted by Jon Elvekrog on May 1st, 2013 at 10:01 am

Bad targeting usually means bad advertising; good targeting means matching people with messages that are actually relevant to them. That’s why it’s high time mobile apps take advantage of data to make their ads more relevant.

What is a connected device, anyway?

Posted by Atul Patel on December 18th, 2012 at 3:00 am

It seems a day doesn't go by that we don’t come across “connected device,” but what does “connected device” really mean?

For Retailers, Traditional Marketing is Crashing into Shopper Engagement

Posted by Todd Sherman on October 15th, 2012 at 8:25 am

Consumers using smartphones to help them shop are quickly becoming the norm, not the exception. Smart retailers will get ahead of the curve by determining what there customers want in a shopping app, and delivering it in the very near future.

Marissa Mayer's Smartphone Giveaway – What it Means For Your Content

Posted by Lee Schneider on September 20th, 2012 at 12:58 pm

Yahoo's new CEO Marissa Mayer has done something of an Oprah, promising all Yahoo employees a new Apple, Samsung, Nokia or HTC smartphone. As part of the same bold move, Yahoo is discontinuing IT support for its employees' Blackberrys.
Ouch. That sound you hear is not a ringtone, but another nail punched into the coffin of RIM, maker of Blackberry.
Actually, that was fun to write, but not really fair. As a former Blackberry user who just sent his new but defective HTC phone back to its maker for exchange, I can tell you that I was always able to depend on my Blackberry back when I had one. So why is Blackberry's market share shrinking to a number smaller than my infant son's shoe size?
The rise of mobile is tied to the rise of the visual.
You can't take a meeting in Starbucks these days without hearing somebody talking about mobile being on the rise. We are taking in content on our phones and tablets, so it makes sense that the devices we like are those with bigger screens, more processing power, and capable of sucking in bigger bandwidth.
Since my contact with brands has become visually driven, I experience those brands as... Read more

What I Learned from Mobile Marketing Day 2012

Posted by Josh Boaz on April 12th, 2012 at 9:04 am

Recently, I attended a session hosted by DMA and Mobile Marketer regarding the state of mobile advertising, one of the fastest growing digital advertising channels.  Over the course of the day I learned about recent advancements in the industry as well as strategies to assist brands looking to develop a mobile marketing campaign.
The mobile space encompasses all users who view the internet either through their mobile smartphone device or through a tablet.  Shortly, we will be heading into a post PC world where total usage of smartphones, tablets and upcoming products will eclipse total usage of the desktop/laptop. What's amazing is the speed at which this transformation is taking place.  In 2011, there were a total of 117.9 million smartphones in the US and that number will continue to rise to 155.6 million in 2012, a 32% increase. Tablet usage is growing even faster, with the US tablet user base reaching 33.7 million in 2011, and expected to nearly double to 54.8 million in 2012, a 62.8% increase (eMarketer).
From the presentations at the summit and from speaking with other executives in the mobile business, it is clear that larger brands are taking steps to address the radical shifts in web... Read more