Bad targeting usually means bad advertising; good targeting means matching people with messages that are actually relevant to them. That’s why it’s high time mobile apps take advantage of data to make their ads more relevant.
It seems a day doesn't go by that we don’t come across “connected device,” but what does “connected device” really mean?
Yahoo's new CEO Marissa Mayer has done something of an Oprah, promising all Yahoo employees a new Apple, Samsung, Nokia or HTC smartphone. As part of the same bold move, Yahoo is discontinuing IT support for its employees' Blackberrys.
Ouch. That sound you hear is not a ringtone, but another nail punched into the coffin of RIM, maker of Blackberry.
Actually, that was fun to write, but not really fair. As a former Blackberry user who just sent his new but defective HTC phone back to its maker for exchange, I can tell you that I was always able to depend on my Blackberry back when I had one. So why is Blackberry's market share shrinking to a number smaller than my infant son's shoe size?
The rise of mobile is tied to the rise of the visual.
You can't take a meeting in Starbucks these days without hearing somebody talking about mobile being on the rise. We are taking in content on our phones and tablets, so it makes sense that the devices we like are those with bigger screens, more processing power, and capable of sucking in bigger bandwidth.
Since my contact with brands has become visually driven, I experience those brands as... Read more