Tagged 'smartphone'

Cross-Device 1-2-3! Important Ways to Improve Cross-Device Campaign Results

Posted by Jim Nichols on July 2nd, 2014 at 1:09 pm

With the average consumer now using just over three different devices to access the web, cross-device capabilities are critical to the success of today’s digital campaigns. But while many marketers are aware of “what works” in cross-device, something is often lost between conception and execution of cross-device campaigns. In the rush to get programs up and running on “Internet Time,” cross-device efforts frequently fall short of best practices. Keep the following strategies in mind as you architect your next cross-device campaign.
First, don’t think in screen silos and don’t think about cross-device solely in context of media delivery. To truly succeed in cross-device, your approach must be all-encompassing. This means that data, delivery, and insights gathering must all be considered when you are devising your cross-device strategy.

Cross-Device Data: According to comScore, consumers now spend 60% of their online time on mobile devices. And consumer behavior can vary greatly from device to device. As such, to attain a 360 degree view of a consumer, you must incorporate unique learnings from all of a consumer’s interactions, across screens. These learnings collectively create a richer consumer profile that will significantly improve targeting capabilities, for both multi- and even single-device programs.
Cross-Device Delivery: Leverage the best... Read more

Why Mobile Apps Should Be Jumping on the Interest Graph

Posted by Jon Elvekrog on May 1st, 2013 at 10:01 am

Bad targeting usually means bad advertising; good targeting means matching people with messages that are actually relevant to them. That’s why it’s high time mobile apps take advantage of data to make their ads more relevant.

What is a connected device, anyway?

Posted by Atul Patel on December 18th, 2012 at 3:00 am

It seems a day doesn't go by that we don’t come across “connected device,” but what does “connected device” really mean?

For Retailers, Traditional Marketing is Crashing into Shopper Engagement

Posted by Todd Sherman on October 15th, 2012 at 8:25 am

Consumers using smartphones to help them shop are quickly becoming the norm, not the exception. Smart retailers will get ahead of the curve by determining what there customers want in a shopping app, and delivering it in the very near future.

Marissa Mayer's Smartphone Giveaway – What it Means For Your Content

Posted by Lee Schneider on September 20th, 2012 at 12:58 pm

Yahoo's new CEO Marissa Mayer has done something of an Oprah, promising all Yahoo employees a new Apple, Samsung, Nokia or HTC smartphone. As part of the same bold move, Yahoo is discontinuing IT support for its employees' Blackberrys.
Ouch. That sound you hear is not a ringtone, but another nail punched into the coffin of RIM, maker of Blackberry.
Actually, that was fun to write, but not really fair. As a former Blackberry user who just sent his new but defective HTC phone back to its maker for exchange, I can tell you that I was always able to depend on my Blackberry back when I had one. So why is Blackberry's market share shrinking to a number smaller than my infant son's shoe size?
The rise of mobile is tied to the rise of the visual.
You can't take a meeting in Starbucks these days without hearing somebody talking about mobile being on the rise. We are taking in content on our phones and tablets, so it makes sense that the devices we like are those with bigger screens, more processing power, and capable of sucking in bigger bandwidth.
Since my contact with brands has become visually driven, I experience those brands as... Read more