Tagged 'small business'

2013 Postage Increase: How will it Affect Your Small Business?

Posted by Bri Bauer on January 29th, 2013 at 11:26 am

Smart phones, groceries, copper and postage— just a short list of some items expected to be more expensive in 2013.
Among these, maybe the least surprising is a postage hike. According to Pitney Bowes Small Business, a price increase on postal rates of 2.75 percent went into effect on Jan. 27. If you rely on postage as an integral part of your business or use postage for marketing purposes, you will see price increases.
Small business owners can be more creative in their use of postal services to help offset the increase. Others may finally switch their print-mailed campaigns efforts to email marketing campaigns. In any case, these new increases can run into thousands of dollars for high-volume shippers.
There are three important things small business owners need to know about the 2013 postage increase:
* Low-cost shipping solutions are being eliminated.
* Retail shipping rates are rising an average of 5-10 percent.
* The Intelligent Mail barcode will give business owners and customers more power when it comes to tracking their items.
Here are details of the 2013 USPS postage increase:
New single-piece First-Class Mail pricing includes:
Postcards: 1-cent increase to 33 cents.
Letters (1 ounce or less): 1-cent increase to 46 cents.
Letters over 1 ounce: unchanged at 20... Read more

What Everyone Should Know About SEO

Posted by Leslie Van Zee on January 23rd, 2013 at 12:16 pm

For the small business owner on a budget, hiring a consultant to handle the search engine optimization (SEO) for their business website can sometimes be expensive. There are definite benefits to having a specialist manage your website. But it is always good to know these basic elements of SEO, whether you plan to do them yourself or just want to understand what your consultant is working on.

Small Businesses Moving to Digital Marketing

Posted by Leslie Van Zee on November 28th, 2012 at 11:39 am

Small and medium-sized businesses are beginning to realize that digital marketing and online advertising are important tools in achieving success.

Protecting Data & Important Documents for Home & Business

Posted by Alana Bender on November 26th, 2012 at 4:21 pm

If essential paperwork is cluttered throughout your home, and important documents are insecure on your computer's hard drive, you're potentially setting yourself up for a major calamity. Perhaps your home is protected by Lifeshield Home Security to ensure your valuables; however, as a home or business owner, you have to cover all your bases to fully mitigate loss prevention. For any home or organization, a natural disaster or digital crisis could quickly wipe out your most important documents and data — leaving you grief-stricken from the major loss. Prevent this type of devastation by following the data protection tips below:
Home Data Protection | Cloud Storage for Personal Data
Protect important personal and digital assets on an offsite public cloud such as Amazon Web Services and Google. Using various types of cloud storage platforms also keeps your information organized and easily accessible. Digital and technology blog Lifehacker.com recommends multiple free storage accounts for syncing files, storing music and backing up information.
For optimal online storage and security, Lifehacker suggests exploring the following cloud options:

SugarSync: Utilize extensive features and 5GB of free storage for syncing media and hard drive files. SugarSync is also a robust digital location for photo storage as well as... Read more

What is Your Website For?

Posted by Lee Schneider on September 26th, 2012 at 11:58 am

I was talking with a friend who is a branding expert and designer. He said, 'Many startups come to us and don't bother with business cards. They want a logo and they want a website up right away.'
If you want to succeed, you must succeed online. Maybe going online is not the very first market you need to conquer. If you have a coffee cart, for example, your brew may be so good you might be a raging success before you even design your logo. But you have to pay attention to the online world eventually, even with a popular coffee cart, and for most of us, the online world the very first thing we think about. Why?
Online is where the conversations begin. It's where 'word of mouth' is happening on a global scale.
Getting into that conversation means putting up a website with the grabbiest graphics and the most potent message.That's the common wisdom. But here's a better idea. Ask first, 'What is my website for?'
Types of website experience
I'm not just talking platforms, like WordPress, Tumblr, Drupal, Joomla, or some fancy proprietary platform your designer is trying to sell you. I want you to think about the visitor experience. You... Read more