Tagged 'skyfall'

Neither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing

Posted by John Strain on November 12th, 2012 at 10:10 am

We've been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it's worth discussing how the brand has evolved.
More than once in my relatively brief advertising career, I’ve heard the words “It should be sort of… sort of James Bond-ish.” or “You know Double-O seven s%@*, man.” The iconic character that became a brand has evolved into an adjective. And this is the greater truth. After almost 60 years of being in existence, the James Bond brand is one of the most easily recognizable and desired the world over.
Class. Style. Technologically-advanced elegance with an edge. Women love him and men want to be him. So why wouldn’t companies want to hitch a horse to Bond’s proverbial wagon?
In fact they have been doing so for decades. Bond has hawked everything. From cars to cell phones, and airlines to eyelash curlers, big brands have been picking up the tab for Bond films since the conception of product placement.
Still, the premier of the new Bond film “Skyfall” this past weekend will mark a seemingly momentous occasion. And NO, not because it’s the first time Bond has reached for a beer instead of his classic vodka martini (It’s not... Read more

Seven Marketing Lessons From 007 Villains

Posted by Adam Leiter on November 8th, 2012 at 9:08 am

Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.
With the film franchise’s 50th anniversary and the new James Bond movie, Skyfall, out this week, there’s a lot of excitement around the legacy of everything Bond. Beyond the drinking, fighting, intrigue, women, gadgets, fast cars, and espionage, there are the villains. What purpose would Bond and MI6 have if it weren’t for the deviant masterminds of nuclear, drug-related and generally destructive plots?
Aside from their schemes, these criminals are often successful entrepreneurs or high profile public figures who are bona fide geniuses. Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous superspy-killing bungles, there are marketing lessons to be learned.
In that spirit, here are seven marketing tips from 007 bad guys that can apply to your brand.

Don’t give away your secrets to the competition: The classic Bond villain mistake. Things seem like they’re going in your favor, so why not have a... Read more