Tagged 'skittles'

Just what is Skittles posting on Twitter?

Posted by Doug Schumacher on May 8th, 2015 at 9:43 am

Skittles has been one of the more interesting brands online, known for a unique, often abstract approach to everything from their website to their tweets. Their Twitter posts in particular have been cited for their off-the-wall style. Marketing messages living outside the usual strategic boxes can seem difficult to analyze, as it's often not something we've seen before.
So I want review the topics Skittles has been posting on Twitter over the past 6 months and take a deeper dive into the tweets behind those themes.
Below is a word cloud showing the topics of Skittles' tweets during the 6 months from November to April.

Much of that time period was during the NFL's runup to the Super Bowl. With a brand so focused on being in the conversation of the moment, it makes sense to see so much content focused on that.
With the most engaging terms in red and at the center of the mix, you can see a lot of activity around moneylynch, the Twitter handle for Seattle Seahawk's running back Marshawn Lynch, as well as other football-related topics.
Skittles and Marshawn Lynch have had a particularly interesting relationship going back to his junior football days, and the brand made the relationship an official sponsorship. So lets take a look at how Skittles,... Read more

Facebook's Facebook Post About This Years Trends On Facebook

Posted by Doug Schumacher on December 18th, 2012 at 12:11 pm

Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012.

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Facebook's Facebook Post on Facebook Trends

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Brands See Facebook Success Posting About the Election

Posted by Doug Schumacher on November 14th, 2012 at 9:45 pm

While many brands opt to not take sides on political issues, this week's Top Ten shows that doesn't mean they have to ignore the subject entirely. In fact, for 4 of our Top Ten brands, their most engaging post last week had some reference to the election. Hats off to Facebook and their app for helping people find their polling place.

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Facebook takes the voting process and makes it social content

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Facebook demonstrates how to post on Facebook

Posted by Doug Schumacher on November 6th, 2012 at 12:53 pm

Facebook's own "X are like Facebook" campaign caught a bit of social media backlash after early parodies were posted. However, the campaign is starting to generate massive levels of engagement, as this post demostrates. Currently, over 650,00 people have interacted with the post at some point. And behind each of them is an average of 130 friends. This how many banner impressions you'd have to run to get that number of engagements.

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“X are like Facebook” campaign as a Facebook post

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Top Ten: When fan posts become the brand's most engaging content

Posted by Doug Schumacher on October 10th, 2012 at 3:56 pm

I've noted before how little impact fac posts have relative to brand content, in terms of engagement. This week seems to be something of a turning point for that trend. 3 brands had their most engaging post last week come from fans. Interestingly, they were all on the same subject. Breast Cancer Awareness. As there's a similar feel to the posts, it could be a coordinated effort by Susan G. Komen for the Cure, or some other organization. If so, that's an interesting phenom on it's own, as a way of leveraging another pages fans without falling into the spam category.
Whatever the case, it could be the indication of power moving to the fans. Of course, it's likely this wouldn't work week in and week out. It's also important to note that despite very high "Like" rates on these posts, there was zero sharing.

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One of three posts from fans gaining most engaging status last week

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