Changing up your website design can certainly be fun and refreshing, but beware of the many daunting consequences a new look can cause, especially with search engines.
To avoid risking your search engine positioning, be sure to follow these three helpful redesign tips:
Layout your site before you begin the development process. Plan with sitemaps, wireframes and mockups to build an appropriate site for both you and your visitors. Even though the layout changes you are proposing may make perfect sense to you, they may not make sense to your customers, or the search engines. Let’s say you want to de-clutter your site, going for a more minimalistic look is great, but it may cut off navigational paths by reducing or removing relevant content. Don’t diminish the content that feeds Google, Bing and Yahoo relevant information about your site. During a revamp, don’t inadvertently make your site less known to the search engines; make sure you leave appropriate content and important links on your web property.
A new look for your website takes time; not only for your designers, but also for your development crew and IT team. Every department needs the time necessary to digest, implement and test the changes... Read more