Tagged 'shazam'

Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 2) – On Shazam, QR Codes & The Super Bowl

Posted by Rick Mathieson on February 22nd, 2012 at 5:51 pm

For the record, Rachel Pasqua, Organic's new executive director of mobile marketing, thinks the QR code is like cilantro: You either love it or hate it.
You'll hear more pronouncements like that, presumably, in the upcoming book Mobile Marketing in One Hour A Day (Wiley) that Pasqua is writing with eMarketer analyst Noah Elkin (listen here as Elkin interviews me about QR code best practices for a recent analyst report).
In part two of my interview with Pasqua, we begin a discussion about this month's Super Bowl advertising and mobile's varied role as an activation or response mechanism - starting with audio activation ala Shazam and yes, more about cilantro.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 2)
Click Here to Listen to: Q&A: Rachel Pasqua (Pt 2)
(3:32)

Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 1)

Posted by Rick Mathieson on February 21st, 2012 at 8:43 pm

On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent conversation with Pasqua, we get a sense of mobile's role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).
In coming days, we'll review mobile's role in this month's Super Bowl advertising - and what it all could mean for mobile integration moving forward.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)
Q&A: Rachel Pasqua, Exec Dir, Mobile Marketing, Organic (Pt 1)</a
(3:32)

We’re Going Mobile: Can You Hear Me Now?

Posted by Jonathan Gardner on February 21st, 2012 at 8:26 am

There’s no question that our transformation to a mobile society is already underway. Broader adoption and better integration of mobile technologies will permanently alter the ways we interact with our customers and with each other.