For the record, Rachel Pasqua, Organic's new executive director of mobile marketing, thinks the QR code is like cilantro: You either love it or hate it.
You'll hear more pronouncements like that, presumably, in the upcoming book Mobile Marketing in One Hour A Day (Wiley) that Pasqua is writing with eMarketer analyst Noah Elkin (listen here as Elkin interviews me about QR code best practices for a recent analyst report).
In part two of my interview with Pasqua, we begin a discussion about this month's Super Bowl advertising and mobile's varied role as an activation or response mechanism - starting with audio activation ala Shazam and yes, more about cilantro.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 2)
Click Here to Listen to: Q&A: Rachel Pasqua (Pt 2)
(3:32)
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Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 2) – On Shazam, QR Codes & The Super Bowl
Tags: ad, advertising, age, agency, apps, branding, comeback, digital, marketing, mobile, mobile marketing, organic, qr codes, shazam, Social Media
Posted in Emerging Platforms, Opinions, Wireless | No Comments »
Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 1)
On the heels of its designation as Ad Age's "Comeback Agency of the Year," Organic has hired Rachel Pasqua as its newly-minted executive director of mobile marketing.
In part one of my recent conversation with Pasqua, we get a sense of mobile's role in the post-modern marketing firm, and how it will help Organic stay on top of its game (full disclosure: Organic Chief Creative Officer Conor Brady wrote a rave review and cover blurb for my latest book).
In coming days, we'll review mobile's role in this month's Super Bowl advertising - and what it all could mean for mobile integration moving forward.
Q&A: RACHEL PASQUA, EXEC DIR, MOBILE MARKETING, ORGANIC (PT 1)
Q&A: Rachel Pasqua, Exec Dir, Mobile Marketing, Organic (Pt 1)</a
(3:32)
Tags: ad, advertising, age, agency, apps, branding, comeback, digital, marketing, mobile, mobile marketing, organic, qr codes, shazam, Social Media
Posted in Opinions | No Comments »
We’re Going Mobile: Can You Hear Me Now?
There’s no question that our transformation to a mobile society is already underway. Broader adoption and better integration of mobile technologies will permanently alter the ways we interact with our customers and with each other.
Tags: advertising, altimeter, Chris Silva, Jonathan Gardner, marketing, Milo, mobile, NFC, online, phone, shazam, smartphone, tablet, TV, twitter, Vibrant Media, Viggle
Posted in Ad Networks, Emerging Platforms, Wireless | No Comments »
The Rise of Shazamable Ads in 2012
Let's play a quick game of word association. I say "Shazam" you say _____. The default answer by most would be "music". If that was your initial response then you may want to think again as Shazam Entertainment Ltd. hopes to change your association with their app.
From This...
To This...
Chances are that you have either downloaded, used, heard about or seen Shazam in action as it is available for both iOS & Android. With over 150 million users and 45 million installs on smartphones & tablets in the US, the potential reach is impressive. Boosted along the way by great reviews, exposure via Starbucks App pick of the week and continually adding new features to the ever evolving product roadmap, Shazam is quickly moving from simply being a music identification service to a player in the digital activation space.
Shazam's recent Starbucks Pick of the Week. Yes, I may have grabbed more than one....
With a recent investment of 32 million dollars, Shazam is aggressively extending the platform to support different forms of digital activation & engagement. Key changes in their model such as allowing unlimited tagging of content across all levels of their offering and strategic partnerships with NBC Universal properties has... Read more
Tags: BlackFin360, Omnicom Social Strategy, shazam, Shazamable Ads, The Marketing Arm, TheBlackFin, Tom Edwards
Posted in Emerging Platforms, Entertainment, Social Media | 1 Comment »
