Tagged 'seo'

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

Google blocks keywords in web analytics

Posted by Brandt Dainow on October 2nd, 2013 at 6:00 am

Google recently switched to secure search for all users. This means the search terms (keywords) people searched for will be blocked from web analytics software, including the most popular - Google Analytics. Many people are alarmed at this, concerned it will render keyword-level analysis of website activity impossible.
They're over-reacting.
It's not that bad.
BACKGROUND:
Keyword analysis of website traffic is essential for many reasons. It's the only way you can know what people were looking for when they came to your site. This is essential in order to understand sales performance, marketing performance, what people want from your site, how to improve your site, and almost every other legitimate purpose you can think of. Secondly, there's no harm in it. The data is not personally identifiable, except by Google, and going secure doesn't protect people from Google.
DEALING WITH IT
Google introduced secure search for users who were signed into a Google service some time ago. In the sites I analyze, that took out about 25% of the data. That didn't bother me because there was enough left over to provide reliable data regarding user intent. Not much has changed. Google aren't the only search... Read more

Uhh…So It Looks Like Google Stopped Providing Organic Keyword Data

Posted by Jason Wells on September 24th, 2013 at 8:49 am

"Various sites are reporting that the [NOT PROVIDED] percentage of organic keyword referrals has jumped from over 50%-60% to 95%, 99% and even 100% in some cases."

How Strategic Landing Pages Can Boost Your PPC Strategy

Posted by Devanshi Garg on September 13th, 2013 at 9:24 am

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is placed on the back burner. Landing pages are optimized web pages designed for people who click on your ads. Once a user clicks on your Google ad, the landing page is where they arrive. The common component that is wrong with most Pay Per Click (PPC) strategies is that the ads are linking to a homepage or link cluttered registration page.
Landing pages should also attend to the specific stage of the buying cycle for each user. Have they interacted with your site? Or is this the first time they've ever encountered your brand? By using landing pages with focused and specified calls to action, content, and click through pages, you can augment your strategy to spur greater conversions.
Journey to Conversion
When you link a PPC ad on Google to your business’ homepage, you are very likely to confuse the visitor. Once a user clicks the ad they arrive at a page with dozens of potential links to click through, usually accompanied with an overabundance of content. By understanding that your ad should... Read more

Why There Is No Such Thing as Black Hat SEO

Posted by Jason Wells on September 10th, 2013 at 10:03 am

Last week our resident SEO expert, Jeremy 'The Bomb.com' Fagergren, wrote an article on Blog.LogMyCalls.com titled Black Hat SEO: Go Ahead, Try It On.
The article was well done.
Basically it discussed a disturbing trend that SEOers are seeing: black hat techniques still work. And after Google's most recent update, they're actually working better than they have in recent years.
Black hat is working.
Response to The Article
The thing that I found interesting has been the deluge of emails and forum discussions the article and the topic have generated. And the overarching theme of this online buzz has been this: there is no such thing as black hat or white hat SEO.
A quote from Jeremy's article will summarize it well:
"There is NO such thing as black hat or white hat SEO. There is cause and effect. Action and reaction."
Most marketers have tried to do things the right way. They've tried to stay away from spammy links, paying for Facebook shares, and buying Twitter followers. The perception has been that these things are 'bad.' They are dirty and sinful. Sites that used 'black hat' techniques were considered anathema in the online marketing community. SEOs that employed black hat tactics struggled to find work in legitimate... Read more