What can marketers learn from a data-crunching SEO-optimized online dater? A lot.
This is a multi-part series written by Lee Schneider about how to be found online using social SEO. [If you missed step one of this series, it's right here., and here's step two.]
Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you're putting out, they come back for more. Either it's interesting, funny, or funny and/or interesting. (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)
If You Were a Content Tree, What Kind Would You Be?
To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you'd better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting and you'll find the best fit.
Blog articles are the gold standard of social SEO. Heidi Cohen has just posted a terrific guide to what goes into a successful blog. She suggests researching keywords to find... Read more
Step 2: Find Your Tribe
[If you missed step one of this series, it's right here.]
You have a brand new website or you've just refreshed your old one. It's got great flow, with an action step on each page, calls to action sprinkled liberally throughout, and a clear mission statement where everybody can see it. Great! Then why is it so quiet around here? You've checked your Google Analytics and the numbers are looking like a 10 year old's shoe size. What's wrong?
Designing for Your Crowd
I'm a big fan of aesthetics. I like simple, clean designs. There are some really ugly sites out there - and, paradoxically, some of those eyesore sites have the most traffic. Why, with their sidebars, popups, banners and screaming color schemes, do they become popular? Simple answer.
They have designed for their crowd.
The people who visit those sites are comfortable with a lot of ... well, let's call it noise. I know they're not in my crowd, but when designing sites and advising clients, I always do this when on the road to building more traffic: Consider how people really use the site, and question who is really visiting it.
The best way to do those things is to... Read more
For the small business owner on a budget, hiring a consultant to handle the search engine optimization (SEO) for their business website can sometimes be expensive. There are definite benefits to having a specialist manage your website. But it is always good to know these basic elements of SEO, whether you plan to do them yourself or just want to understand what your consultant is working on.
The techniques and tactics of “doing” SEO are forever changing and constantly challenging. For many SEO agencies, the marketing and selling of SEO services is a bigger hurdle than the task of actually obtaining improved organic search results for clients. Competing for marketing dollars while proving value through the sales process needs to be accomplished even before the insurmountable task of obtaining ROI through the Google search box begins.
From an SEO buyer’s perspective, it must be downright confusing and discouraging to obtain multiple quotes from SEO service providers that very clearly have differing price ranges and service methodologies, but not so clearly defined differentiating skill sets and experience.
So sellers attempt to make it easier for buyers to understand SEO proposals in order to ultimately get to a closed deal - a signature on a contract. In the meantime, are they undermining their own profession and setting themselves up for failure by setting unrealistic expectations with clients?
Or are SEO clients being unrealistic in their expectations of SEO results in the short term versus the long term, leading SEO service providers to drastic measures that may ultimately result in the client’s web presence being penalized in organic search? Or even results in... Read more
Tags: buyer experience, content marketing, content strategy, online marketing, Search, seo, seo services, social media marketing, social media strategy, Strategy, web presence optimization
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