Tagged 'seo'

(Not Provided) Changes the SEO Landscape

Posted by Dave Murrow on October 24th, 2013 at 9:40 am

Some 87 percent of Google's organic traffic going to the Web's largest news sites is encrypted and showing up in reports as (not provided), according to data from Parse.ly. It's a stunning shutdown of keyword data via Google Analytics. Essentially, Google is no longer allowing webmasters to see what organic keyword searches are bringing users to their sites.
To dedicated SEO strategists, this has not been a surprise hack. In fact, Google started encrypting keyword data back in Oct. 2011, according to eConsultancy. In the image below, you can see that the top referring link at that time coming back to the firm was a (not provided).

Put another way, when users perform searches while logged into a Google service, Google blocks all data from the incoming organic keyword referrer. Various analytic tools showed that Google was blocking about half of this data throughout 2012 and into 2013, simply reporting it as (not provided). Search marketers were stymied with this change. Google claimed it was to protect user privacy, but others opined that it had more to do with elevating revenues for Google AdWords. After all, AdWords users still saw the keyword referrals, putting Google's motives under suspicion.
But now, Google has encrypted... Read more

Square One: In-house Agency vs. Outsourcing Digital Marketing

Posted by Kent Lewis on October 4th, 2013 at 7:58 am

In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.

Google blocks keywords in web analytics

Posted by Brandt Dainow on October 2nd, 2013 at 6:00 am

Google recently switched to secure search for all users. This means the search terms (keywords) people searched for will be blocked from web analytics software, including the most popular - Google Analytics. Many people are alarmed at this, concerned it will render keyword-level analysis of website activity impossible.
They're over-reacting.
It's not that bad.
BACKGROUND:
Keyword analysis of website traffic is essential for many reasons. It's the only way you can know what people were looking for when they came to your site. This is essential in order to understand sales performance, marketing performance, what people want from your site, how to improve your site, and almost every other legitimate purpose you can think of. Secondly, there's no harm in it. The data is not personally identifiable, except by Google, and going secure doesn't protect people from Google.
DEALING WITH IT
Google introduced secure search for users who were signed into a Google service some time ago. In the sites I analyze, that took out about 25% of the data. That didn't bother me because there was enough left over to provide reliable data regarding user intent. Not much has changed. Google aren't the only search... Read more

Uhh…So It Looks Like Google Stopped Providing Organic Keyword Data

Posted by Jason Wells on September 24th, 2013 at 8:49 am

"Various sites are reporting that the [NOT PROVIDED] percentage of organic keyword referrals has jumped from over 50%-60% to 95%, 99% and even 100% in some cases."

How Strategic Landing Pages Can Boost Your PPC Strategy

Posted by Devanshi Garg on September 13th, 2013 at 9:24 am

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is placed on the back burner. Landing pages are optimized web pages designed for people who click on your ads. Once a user clicks on your Google ad, the landing page is where they arrive. The common component that is wrong with most Pay Per Click (PPC) strategies is that the ads are linking to a homepage or link cluttered registration page.
Landing pages should also attend to the specific stage of the buying cycle for each user. Have they interacted with your site? Or is this the first time they've ever encountered your brand? By using landing pages with focused and specified calls to action, content, and click through pages, you can augment your strategy to spur greater conversions.
Journey to Conversion
When you link a PPC ad on Google to your business’ homepage, you are very likely to confuse the visitor. Once a user clicks the ad they arrive at a page with dozens of potential links to click through, usually accompanied with an overabundance of content. By understanding that your ad should... Read more