The purpose of this post is two-fold - to report on the results of an affiliate project I wrote about last year in my post, "How to Get an Affiliate Site Up, Running and Earning in 2 Weeks", and to introduce my next affiliate project (which I will also document the results of).
Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further - for the better. More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments. It is clear the days of quick wins and overnight successes in SEO are indeed an era that is well behind us.
In a previous blog post, Time for a New Definition of SEO, many readers commented with their own insights and opinions about the requirement for a new definition of SEO. The following concept seems to be prevalent:
“SEO is the long-term process of enhancing a brand’s opportunity for discoverability in search and social, throughout the prospect’s buying cycle and across any device.”
Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand’s web presence reputation.
Mobile Usage is Forcing a Shift of Search Strategies
It is projected that the number of mobile devices on this planet will surpass the population of the world in the very near future. As it stands, according to data available on Wikipedia, there are 6.8 billion mobile... Read more
Like many online marketers, I have had more than a few attempts at starting (and sticking at) affiliate websites in the past - having finally managed to create a legitimate, timely, and above all commission-earning affiliate website, I thought I'd share the steps I took along with some actionable tips based on my own learnings.
Some 87 percent of Google's organic traffic going to the Web's largest news sites is encrypted and showing up in reports as (not provided), according to data from Parse.ly. It's a stunning shutdown of keyword data via Google Analytics. Essentially, Google is no longer allowing webmasters to see what organic keyword searches are bringing users to their sites.
To dedicated SEO strategists, this has not been a surprise hack. In fact, Google started encrypting keyword data back in Oct. 2011, according to eConsultancy. In the image below, you can see that the top referring link at that time coming back to the firm was a (not provided).
Put another way, when users perform searches while logged into a Google service, Google blocks all data from the incoming organic keyword referrer. Various analytic tools showed that Google was blocking about half of this data throughout 2012 and into 2013, simply reporting it as (not provided). Search marketers were stymied with this change. Google claimed it was to protect user privacy, but others opined that it had more to do with elevating revenues for Google AdWords. After all, AdWords users still saw the keyword referrals, putting Google's motives under suspicion.
But now, Google has encrypted... Read more