To produce strong SEO results and happy clients, focus your SEO efforts on traffic and conversions, not rank.
Tags: content marketing, content strategy, Digital Marketing, marketing, online marketing, Search, search engine marketing, search engine optimization, sem, seo, seo services, social media marketing, social media strategy, web presence optimization
Posted in Search, Social Media, Web Analytics | No Comments »
This is a multi-part series written by Lee Schneider about how to be found online using social SEO.
Step One - Optimize Your Site
Step Two - Find Your Tribe
Step Three - Find Your Media
Step Four - Making Your Connections
Step Five - Manage Your Content
This is a multi-part series written by Lee Schneider about how to be found online using social SEO. If you're joining us late, read part one, part two, and part three.
The Internet is Overwhelming
I get this comment a lot: 'The internet is overwhelming. I don't know where to start.' I hear you. It will help you to know that you don't have to communicate with everyone all at once to effectively practice Social SEO. Being effective starts with getting a sense sense of your best connections and then creating a system to manage them.
You already know, if you read step two of this series, who your tribe is and where to find them online. Now you need to manage all those contacts, engage the people you like and learn who matters most to you. It's about tracking, and Hootsuite is great for this and well as TweetDeck. With both applications you can create and monitor lists of people and respond to them when you want to. In Hootsuite you can watch over Twitter, Facebook, LinkedIn, Instagram, and Tumblr all in one dashboard. You can even check your mailing list performance from MailChimp.... Read more
What can marketers learn from a data-crunching SEO-optimized online dater? A lot.
This is a multi-part series written by Lee Schneider about how to be found online using social SEO. [If you missed step one of this series, it's right here., and here's step two.]
Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you're putting out, they come back for more. Either it's interesting, funny, or funny and/or interesting. (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)
If You Were a Content Tree, What Kind Would You Be?
To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you'd better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting and you'll find the best fit.
Blog articles are the gold standard of social SEO. Heidi Cohen has just posted a terrific guide to what goes into a successful blog. She suggests researching keywords to find... Read more