I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO). Clutch conducted a good deal of research to determine the best search engine optimization (SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.
Search Engine Optimization (SEO) has many components, with some much more technical and others more based in content strategy and marketing tactics. While the discipline is often discussed in terms of how to optimize an existing site, this article is going to discuss how to plan for the launch of your new website and ensure that it is search optimized.
Your goal with a new site launch should be as minimal a disruption to your search rankings as possible. The following items should all be kept in mind and planned for as you prepare to launch your new site. Each topic could be discussed in its own article, as there is a lot of information and things you should know about each, but for the time being, we’ll discuss them all at a high level.
Early on in your website redesign process, you will undoubtedly establish a content strategy that feeds into your site structure and page content. While this strategy will cover many aspects of the content you will create for your site, as well as the timing for updates and new content, make sure that it also includes a tie-in to your SEO strategy.
For instance, make sure that your... Read more