To produce strong SEO results and happy clients, focus your SEO efforts on traffic and conversions, not rank.
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I walked into the Governor Hotel lobby and it hit me immediately: SEMpdx SearchFest 2013 is the real deal. Having been a co-founder of the annual search engine marketing (SEM) conference in 2005, as well as co-founder of the SEM trade association, SEMpdx, I felt a good deal of nostalgia and pleasure in seeing 450 nametags sitting on the table. I also wasn’t surprised to see coverage in the Oregonian newspaper about the event, nor compliments from industry pundits like Rand Fishkin of SEOmoz and Marty Weintraub of aimClear about SearchFest being THE best regional SEM conference worldwide.
This year’s event was groundbreaking in a variety of ways: the highest number of attendees and revenue and attendees from the farthest corners of the planet. That being said, the quality of the presenters and material was the real gem. I’ve compiled a short list of tweet highlights that had the greatest impact to me personally.
@joannalord Take on the role of evangelist in your company. It's well worth it. #searchfest Ian Lurie @portentint
@ruthburr How to impress the next generation: be agile, be delightful, be unexpected. Put smiles on faces. @melcarson #searchfest
@iPullRank says infographics with left floating share buttons get 45% more shares.... Read more
Google has always been a search marketing dynamo. It should come as no surprise that it has begun integrating personal Gmail results into search. It's a natural evolution of search marketing.
Sometimes, something that sounds too good to be true actually isn't. Paid Search (or Search Engine Marketing) really is one of the most effective and cost-efficient forms of advertising currently available. Read why I love Paid Search.
Quite literally, the average price of a .COM domain name is $2,595, according to a study released last week that analyzed 10,608 domain sales during the first quarter of 2011. That’s useful information for digital marketers to work into their budgets, but more importantly, they should look at the overall value that a domain provides because the return on investment can be fairly substantial.
Domain names are a pretty basic tool in the digital marketer’s arsenal and should be a main component of any campaign, brand management strategy, product marketing strategy, or even SEM or SEO strategy (I’ll explain more about SEM/SEO in another post). However, their importance is often overlooked and can sometimes be cast aside due to the sticker shock of how much the right name costs.
Domains have been sold for $13 and for $13 million, but if you consider the average price, it’s a reasonable investment in the grand scheme of a marketing budget. To put it in a brick-and-mortar perspective that most anyone can understand, $2,600 is roughly the cost of a vinyl sign or display booth, making it a very reasonable investment for most companies.
Another thing to remember is that a domain is an investment, in... Read more