Tagged 'sem'

Avoid disaster: Ensure you’re covered if call tracking goes awry

Posted by Roy Bielewicz on November 5th, 2013 at 1:10 pm

John knew that his paid search campaigns were driving a lot of calls for his company, he just couldn’t get accurate numbers around the conversions and leads that really should be attributed to his efforts. He eventually convinced his boss that they should invest in call tracking, which would dynamically replace his website’s 800 numbers with dynamic tracking numbers provided by the vendor.
Several weeks later, the data was pouring in, John was able to show how many calls his campaigns were driving, and he was looking like a hero.
That is, until disaster struck. One morning, not only was the data not there, but the calls stopped coming in from the website entirely. Hundreds, possibly thousands of calls stopped, just stopped -- for hours -- resulting in the loss of potentially hundreds of thousands of dollars for his company. With his boss screaming, his boss’s boss screaming, our one-time hero John knew it was time to clean up his resume.
Okay, so this is a bit melodramatic, but you get the idea. And unfortunately, scenarios like this happen more often than you know.
Trusting your company’s or your client’s phone numbers and website performance with a vendor can be risky business.... Read more

Top 4 Reasons “Not Provided” in Google Doesn’t Mean “No Tracking” for Call Tracking

Posted by Roy Bielewicz on August 8th, 2013 at 8:10 am

While Google’s changes to organic search tracking have shaken up the SEO industry, it’s not a death knell for keyword-level call tracking as some would suggest.

SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords

Posted by Krista LaRiviere on April 16th, 2013 at 7:34 am

To produce strong SEO results and happy clients, focus your SEO efforts on traffic and conversions, not rank.

The Official @SEMpdx #SearchFest 2013 #SEM Conference Recap

Posted by Kent Lewis on February 22nd, 2013 at 5:07 pm

I walked into the Governor Hotel lobby and it hit me immediately: SEMpdx SearchFest 2013 is the real deal. Having been a co-founder of the annual search engine marketing (SEM) conference in 2005, as well as co-founder of the SEM trade association, SEMpdx, I felt a good deal of nostalgia and pleasure in seeing 450 nametags sitting on the table. I also wasn’t surprised to see coverage in the Oregonian newspaper about the event, nor compliments from industry pundits like Rand Fishkin of SEOmoz and Marty Weintraub of aimClear about SearchFest being THE best regional SEM conference worldwide.
This year’s event was groundbreaking in a variety of ways: the highest number of attendees and revenue and attendees from the farthest corners of the planet. That being said, the quality of the presenters and material was the real gem. I’ve compiled a short list of tweet highlights that had the greatest impact to me personally.
Evangelism:
@joannalord Take on the role of evangelist in your company. It's well worth it. #searchfest Ian Lurie ‏@portentint
@ruthburr How to impress the next generation: be agile, be delightful, be unexpected. Put smiles on faces. @melcarson #searchfest
Content Marketing:
@iPullRank says infographics with left floating share buttons get 45% more shares.... Read more

Gmail Results in Search Reinforce Google’s Dominance

Posted by Keith Trivitt on August 27th, 2012 at 5:26 am

Google has always been a search marketing dynamo. It should come as no surprise that it has begun integrating personal Gmail results into search. It's a natural evolution of search marketing.