Tagged 'security'

Why Smart Marketers Need To Secure Their Social Media Accounts

Posted by Willie Pena on December 26th, 2013 at 10:16 am

Marketing campaigns are often fed by data culled from social media. Crucial information, such as who links to a product page or brand website and how often can be helpful, as can details about how followers share brand information and engage with marketing content.  A strong social media presence can give a business an air of authority and increase its popularity in the marketplace.
With social media being so valuable, marketers can’t afford to have a social media account hacked and under the control of someone who can destroy audience relationships and undermine the company’s reputation.   A person who gains unauthorized access to a social account could steal company data – or worse, destroy it.
Fortunately, many social media sites have embraced two-factor authentication, to give marketers and other users a second level of security.   Two-factor authentication requires another form of validation before access can be authorized.  Are you using two-factor, or are you among the legions of marketers who foolishly opt out or dismiss prompts to set up a secure phone number, alternate email or security questions?
Facebook Protection
Marketers who use Facebook for interacting with customers and posting promotions have several different security features to choose from.  Almost from inception, Facebook offered... Read more

Protecting Data & Important Documents for Home & Business

Posted by Alana Bender on November 26th, 2012 at 4:21 pm

If essential paperwork is cluttered throughout your home, and important documents are insecure on your computer's hard drive, you're potentially setting yourself up for a major calamity. Perhaps your home is protected by Lifeshield Home Security to ensure your valuables; however, as a home or business owner, you have to cover all your bases to fully mitigate loss prevention. For any home or organization, a natural disaster or digital crisis could quickly wipe out your most important documents and data — leaving you grief-stricken from the major loss. Prevent this type of devastation by following the data protection tips below:
Home Data Protection | Cloud Storage for Personal Data
Protect important personal and digital assets on an offsite public cloud such as Amazon Web Services and Google. Using various types of cloud storage platforms also keeps your information organized and easily accessible. Digital and technology blog Lifehacker.com recommends multiple free storage accounts for syncing files, storing music and backing up information.
For optimal online storage and security, Lifehacker suggests exploring the following cloud options:

SugarSync: Utilize extensive features and 5GB of free storage for syncing media and hard drive files. SugarSync is also a robust digital location for photo storage as well as... Read more