Tagged 'search results'

Proof that content marketing actually works

Posted by Deborah Bates on January 29th, 2013 at 2:47 am

By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too, considering the economic strain the world is under.
What these people want is proof that content marketing works. Rather than hearing about the soft benefits (which are very important too, make no mistake), they want the cold, hard facts. Well, courtesy of Business Bolt’s recent content marketing survey, here they are...
#1: 71% say content marketing helped them improve their site’s rankings
Google loves fresh, high-quality, relevant content – and lots of it. This was made clearer than ever during the iteration of the Panda algorithm update in 2011. The more you can publish on your site, the better your rankings will become. It really is as simple as that.
#2: 77% believe content marketing helped boost their site’s traffic
Higher rankings are typically accompanied by a boost in traffic. This is simply because more people see the site and all of its lovely content. More traffic means more chance of conversions. Sounds great, right?!
#3: 70% confirmed that content marketing... Read more

Making Search Results More Specific

Posted by Daniel Flamberg on March 16th, 2009 at 12:00 am

Frustrated at trying to find a list of the top 10 all-time best selling women’s fragrances on Google, it dawned on me that increasingly we are looking for specific answers to specific questions rather than a trove of documents on a particular topic. It forced me to think about the changing nature of search and how quickly search has become an almost automatic reflex.

And while we often focus on the accuracy of using search to target customers, we don't really spend much time analyzing the accuracy of search results. After all Google has set our baseline expectations with "good enough" search that's fast and free. So who are we to question how they get results? In fact, most of us are so focused on the instant gratification that we don't really know or care how it came about. But as search becomes completely integrated into our thinking process differences in the way data is found and the immediate relevance of the data presented will become more important to us. It seems like a natural developmental path; that as we use and understand the tool we want more from it and want it to be even better. 

Maybe this is the implication of new research from... Read more