Tagged 'search marketing'

The Future of Search: Drive Big Profits with Competitive Intelligence

Posted by Kent Lewis on October 23rd, 2014 at 5:27 pm

In the second to last session of the day, Michael Sticker, Director of Marketing for SEMrush, stepped up to discuss competitive intelligence and search marketing. The first topic Stickler covered understands the value of organic traffic and how to put a dollar value on it. Of course this is what his platform does and as a customer, I can tell you it is a powerful competitive intelligence tool. He included links to helpful reports that outline how much Fortune companies spend on paid search that will be available on SlideShare soon. He cites Patel’s generously detailed blog posts with insights, most recently on how he grew traffic 174 percent with is latest startup. He spent a good deal of time walking through the SEMrush platform and recommended a few other tools like MOZ FollowerWonk.
Jamie Smith with EngineReady and iSpionage followed Stickler to provide perspective from the paid side of search in regards to competitive intelligence. Smith outlined seven spying strategies to dominate your competition. For starters, there are four components to measure:

Visibility: impression, rank or position)
Creative: click-through rate (CTR) or conversion rate
Continuity: CTR, bounce and conversion rate
Conversion: conversion rate, cost per acquisition (CPA), return on ad spend (ROAS) or return... Read more

Proof that content marketing actually works

Posted by Deborah Bates on January 29th, 2013 at 2:47 am

By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too, considering the economic strain the world is under.
What these people want is proof that content marketing works. Rather than hearing about the soft benefits (which are very important too, make no mistake), they want the cold, hard facts. Well, courtesy of Business Bolt’s recent content marketing survey, here they are...
#1: 71% say content marketing helped them improve their site’s rankings
Google loves fresh, high-quality, relevant content – and lots of it. This was made clearer than ever during the iteration of the Panda algorithm update in 2011. The more you can publish on your site, the better your rankings will become. It really is as simple as that.
#2: 77% believe content marketing helped boost their site’s traffic
Higher rankings are typically accompanied by a boost in traffic. This is simply because more people see the site and all of its lovely content. More traffic means more chance of conversions. Sounds great, right?!
#3: 70% confirmed that content marketing... Read more

2013 Online Marketing Predictions

Posted by Dinesh Boaz on January 7th, 2013 at 9:42 am

Every January there is a sense of excitement and anticipation about what the coming year will bring. In the case of the online advertising industry, a fast-moving and ever-changing industry, mobile, email, search and display will be the channels that I believe will see the most change in 2013.

Digital Marketing Strategies for the 2012 Holiday Season

Posted by Dinesh Boaz on October 3rd, 2012 at 7:31 am

As consumers of all ages and genders continue to stick to a tight holiday gift budget in 2012, nearly one third are turning towards online resources as early as September to start shopping and browsing for deals, bargains and hard-to-find gifts before November even arrives. Similarly, the majority of holiday shoppers aren’t closing their wallets once Christmas passes. Most are actually holding out for the post-holiday sales, extending the opportunity for retailers to acquire new customers and promote their brand. It’s therefore important for retailers to start creating an early and consistent presence in the digital marketplace in order to deliver personalized, targeted holiday messages to consumers during vital times throughout the holiday season.
Digital marketing is a great solution for retailers looking to target consumers throughout the holiday season. With multiple channels to choose from including email marketing, search marketing, affiliate marketing and mobile marketing, retailers should work with digital experts to determine the channels that will best meet their needs.
Based on consumer behavior in 2011, email marketing remains one of the most effective digital strategies for retailers. Chad White of Responsys stated that “To date in 2012, email marketing volume has already grown... Read more

Gmail Results in Search Reinforce Google’s Dominance

Posted by Keith Trivitt on August 27th, 2012 at 5:26 am

Google has always been a search marketing dynamo. It should come as no surprise that it has begun integrating personal Gmail results into search. It's a natural evolution of search marketing.