Tagged 'search engine optimization'

6 Reasons Why Adding Google+ to Your Web Presence & SEO Strategy is a Good Idea

Posted by Krista LaRiviere on January 26th, 2012 at 8:13 am

Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half of Facebook’s total current user base in a fraction of the time, and double Twitter’s!
Just recently, Google announced Search, plus Your World, which is Google+ content appearing with traditional organic search results. This is proof that the lines between social networking, social media and SEO are indeed thinning and that social networking and social signals are becoming more important to the practice of SEO.
Google+ is a social networking force to be reckoned with and it is forcing marketers’ hands. I guarantee you that Google+ is not a fad. It is here to stay.
So why is it important to incorporate Google+ into your web presence, how do you do it, and how will it positively impact your organic search strategy?
With the introduction of Search, plus Your World, when your prospects search in Google for the keywords you want to be found for, relevant results will be returned in that searcher’s “Personal Results” from their “Google+ Circles”, as well as related “People and Pages from... Read more

Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part Two

Posted by Linda Fisk on November 7th, 2011 at 3:01 pm

How does a business build the kind of trusted connections that Facebook creates between friends? How can a business spark conversation, inspire sharing and nurture an engaging experiencing to drive business results?Facebook provides three areas of social interaction that both B2B and B2C businesses can benefit from: pages, ads and technology. Here are a few key pointers:

Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part One

Posted by Linda Fisk on November 7th, 2011 at 2:01 pm

The question facing businesses today is how to best build these kind of essential connections between a business and its brand advocates, influencers, current customers and prospective customers. How does a business build the kind of trusted connections that Facebook creates between friends? How can a business spark conversation, inspire sharing and nurture an engaging experiencing to drive business results?

Follow Mom’s Advice for Social Media Success: Part Three

Posted by Linda Fisk on November 2nd, 2011 at 10:19 am

I now realize that my mom held great insight about the dynamics human behavior and shared valuable societal insights during our family dinners together. And, mom’s wisdom surprisingly applicable in social media strategy.
Remember those times when you were slow to respond to a question posed by your mom? Perhaps you weren’t anxious to relay a story to your mom, so you were trying to stall before answering. If you were like me, your mom wouldn’t let you get away with skirting the issue and would tell you to “Answer me now!”
Mom was offering a really fundamental lesson during those exchanges. I think most people want to feel that they are being heard. They want to know that you’re paying attention and listening to them. This is especially true in the realm of social media. In fact, the time it takes you to appropriately respond to a customer is an important indication of your overall success.
Social media provides a platform for your brand to be discussed and it gives customers a reason to interact with your brand and offer their thoughts and feelings. Your success will be impacted significantly based... Read more

Follow Mom’s Advice for Social Media Success: Part One

Posted by Linda Fisk on November 2nd, 2011 at 10:03 am

Turns out that moms everywhere may just be advanced sociologists with lessons that apply to the technological age as easily as the family dinner table. And, applying mom’s good advice in business strategy can help you successfully navigate the dynamics of human behavior.
Think back to your teenage years, and just about everyone can remember their mom pleading with them to check in, let them know where you are, who you’re with, and what you’re doing. Seems that the top priority for mom’s universally was to stay in close connection with their kids. And, once those children are all grown up, moms still chide their kids about infrequent phone calls, imploring them to stay in touch.
Mom may have been onto something. In fact, those same principles are fundamental to a successful social media program for companies big and small. Brands should take a lesson from mom and be conscientious about their communication with their customers. Stay in constant contact with your valuable current and prospective customers, and you’ll nurture a closer relationship, creating loyalty and advocacy.
The best way to generate customer loyalty, and even more importantly, brand advocacy, is to create great content... Read more