Tagged 'search engine optimization'

Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part One

Posted by Linda Fisk on November 7th, 2011 at 2:01 pm

The question facing businesses today is how to best build these kind of essential connections between a business and its brand advocates, influencers, current customers and prospective customers. How does a business build the kind of trusted connections that Facebook creates between friends? How can a business spark conversation, inspire sharing and nurture an engaging experiencing to drive business results?

Follow Mom’s Advice for Social Media Success: Part Three

Posted by Linda Fisk on November 2nd, 2011 at 10:19 am

I now realize that my mom held great insight about the dynamics human behavior and shared valuable societal insights during our family dinners together. And, mom’s wisdom surprisingly applicable in social media strategy.
Remember those times when you were slow to respond to a question posed by your mom? Perhaps you weren’t anxious to relay a story to your mom, so you were trying to stall before answering. If you were like me, your mom wouldn’t let you get away with skirting the issue and would tell you to “Answer me now!”
Mom was offering a really fundamental lesson during those exchanges. I think most people want to feel that they are being heard. They want to know that you’re paying attention and listening to them. This is especially true in the realm of social media. In fact, the time it takes you to appropriately respond to a customer is an important indication of your overall success.
Social media provides a platform for your brand to be discussed and it gives customers a reason to interact with your brand and offer their thoughts and feelings. Your success will be impacted significantly based... Read more

Follow Mom’s Advice for Social Media Success: Part One

Posted by Linda Fisk on November 2nd, 2011 at 10:03 am

Turns out that moms everywhere may just be advanced sociologists with lessons that apply to the technological age as easily as the family dinner table. And, applying mom’s good advice in business strategy can help you successfully navigate the dynamics of human behavior.
Think back to your teenage years, and just about everyone can remember their mom pleading with them to check in, let them know where you are, who you’re with, and what you’re doing. Seems that the top priority for mom’s universally was to stay in close connection with their kids. And, once those children are all grown up, moms still chide their kids about infrequent phone calls, imploring them to stay in touch.
Mom may have been onto something. In fact, those same principles are fundamental to a successful social media program for companies big and small. Brands should take a lesson from mom and be conscientious about their communication with their customers. Stay in constant contact with your valuable current and prospective customers, and you’ll nurture a closer relationship, creating loyalty and advocacy.
The best way to generate customer loyalty, and even more importantly, brand advocacy, is to create great content... Read more

SEO Fundamentals Get a +1

Posted by Alex Peerenboom on August 31st, 2011 at 3:44 pm

Success is neither magical or mysterious. Success is the natural consequence of consistently applying the basic fundamentals. - Jim Rohn.
With all the hype these days around social media or whether or not to build a mobile app, two recently published studies help reinforce the idea that websites need to focus on the basics first.  Organizations need to ensure that they're discoverable on search engines and have processes in place for SEO.
The first comes from a Pew Internet survey conducted in May that 92% of adults use search engines to find information online, and 59% of those are daily users:

So what does mean? Make sure you have a structurally sound site that search engines can crawl and index (not all Flash).  Use proper title tags, H1, alt tags, and meta descriptions that are unique to each page and optimized for relevant keywords.  Build links to your site, and don't remain static. Search engines tend to like sites that update regularly, so try an integrated blog and valuable content (which can attract links).
The second positive reinforcement for SEO basics comes from the 8th annual MarketingSherpa 2012 Search Marketing ... Read more

Engage the Social Buyer Persona

Posted by Tony Zambito on May 4th, 2011 at 7:14 am

Image by Maria Reyes-McDavis via Flickr
When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.  As in we are engaging the buyer in the buying process for example.  The representation is still that the seller is in control and is engaging the buyer.  The buyer being the object of engaging.  In the new social age, engaging is taking on a whole new meaning.
The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.  This subtle difference can actually be the rock that sends out ripples of influence to other social buyers in the sea of social networks.  A key component for engaging the social buyer persona is that an organization today must offer avenues of engagements that buyers choose.  A company’s engagement strategy should be built on three solid foundations:

The first is having an outside-in perspective on engagement with buyers.  Adopting a view that buyers today choose the types and levels of engaging that are available to them.
The second is attaining the requisite qualitative buyer insight into not only... Read more