Tagged 'santa claus'

Santa Claus is the Best Businessperson in the World

Posted by Bob Bentz on December 23rd, 2010 at 3:48 pm

The greatest businessperson of all-time remains Santa Claus, but I'm worried that Santa's lack of adoption of new technology is leaving him out in the cold for some younger stalwart to take over his role as the ultimate icon of Christmas.
by Bob Bentz
North Pole – Who’s the greatest businessman of all-time? 
No, it’s not Henry Ford, nor is it John D. Rockefeller.  Bill Gates?  Donald Trump?  Richard Branson?  Mark Zuckerberg?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.
Think about it.  His customers return year after year.  He has a factory that churns out toys 24/7 with little overhead.  He has loyal employees; of course, there aren’t a lot of jobs in the world in this tough economy, so imagine how hard it is for elves these days. 
Santa Claus has a promotions department that secures prime visibility in crowded malls and gets him grand marshal positions in parades all over the world.  He also has a public relations staff that writes songs, poems, and even produces movies and television shows with him as the star.  His stamina is amazing and there are no banned substances in his body, unless you count thousands of chocolate chip cookies!
He’s... Read more

Santa Claus Needs To Learn to Text

Posted by Bob Bentz on December 28th, 2009 at 12:00 am

SANTA CLAUS NEEDS MOBILE MARKETING

 

North Pole – Who's the greatest businessman of all-time? 
No, it's not Henry Ford, nor is it John D. Rockefeller. Bill Gates? Ted Turner? Donald Trump? David Ogilvy?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.

Think about it. His customers return year after year. He has a factory that churns out toys 24/7 with little overhead. He has loyal employees; of course, there aren't a lot of jobs in the world in this tough economy, so imagine how hard it is for elves these days. 
Santa Claus has a promotions department that secures prime visibility in crowded malls and gets him grand marshal positions in parades all over the world. He also has a public relations staff that writes songs, poems, and even produces television shows with him as the star. 
He's an advertising genius. Just watch TV in December and see how many commercials he's on. I've seen him drinking Coca-Cola for years and am still amazed how he can balance himself on that Norelco razor.
And talk about customer service. It's the best in the world. No waiting on hold to talk to his telemarketers. He knows what you want, often without your even telling him.
But, sometimes I think Santa Claus is slipping a... Read more