It looks like the San Francisco 49ers couldn't quite make it past the Baltimore Ravens in this year's Super Bowl. In business, we also strive to pull ahead and stand out among leading competitors. Winning customers in a business arena can be a challenge. So, when faced head-on with competition, will your website stack up or are you just throwing a Hail Mary?
1st Down - Branding: Does your website and homepage reflect your product or services and who you are as a company? If the first impression of your website does not resonate with your demographic, you have lost their attention at kickoff. A cohesive brand image and identity is essential to gain credibility among your consumers or clients.
2nd Down - Layout: Ease of navigation is key to pull readers into your content without overloading them with data and endless text. Think of your layout like a game plan where you want clients to look, click and how they drive into your website will steer them to take action or forfeit the search altogether. Simple, organized layout wins hand over fist against dense copy, dozens of tabs and multiple, competing messages.
3rd Down - Subscribers: Capturing visitors is a must; and... Read more
What if I told you that the success of your brand comes down to a woman named Agnes? Would you believe me?
Well, in theory, it does.
I met Agnes this past weekend, in SanFrancisco. She was working the National Car Rental counter at SFO. Why do you care? Because, until I met Agnes, I had no loyalty, to any car rental company, whatsoever. I'd booked a reservation with Payless online, based on a comparison-shopped rate, on Expedia, and nothing more. When I made it to the car rental depot however (which, I have to say, is about 3 miles too far from the Virgin America terminal--but that’s a whole other brand story SFO), I realized that Payless was nowhere close to the airport (where on earth is Brisbane anyway) and that I was a girl, without a car, on Memorial Day weekend, who was already about a year or three late for wine tasting, fine dining and spa treatments in Sonoma.
After considering my rental depot options, I decided to avoid the too long lines at the big name car rental companies like Hertz and Avis; choosing instead the queue less taken at National Car Rental… Normally, as a consumer and brander,... Read more