We are all aware of the uproar incited when Mozilla announced that it was releasing a patch that would effectively block third party cookies for their users. Mozilla is doing this, it claims, because users are scared of companies tracking their whereabouts and are crying out for better privacy protection.
But a browser company that owns 30 percent of the browser market has a greater responsibility to the industry they operate in than to just the user. Mozilla is ignoring a huge portion of these parties. I really believe that the company feels that they are working on behalf of their users, but I also don’t think Mozilla realizes all of the touch points that they are operating within. The user is the main party they interface with, but the Firefox browser interfaces with the web, and there are a number of parties involved beyond just the User. Let’s take a look at those parties.
Meet the surfer: The surfer, or “the user,” as many like to call this constituent, is the innocent person who traverses the web, day in and day out, reading this and purchasing that, watching that video and looking at this friend’s latest pictures or update. The surfer... Read more
Tagged 'rtb' 
How Dynamic Are Those Ads?
Making online ads dynamic increases reader engagement and boost conversion rates, but you must be careful how you implement them. Overuse of dynamic elements in your ads can be counterproductive as poor design can backfire, so proceed with caution when designing your ads.
What Makes an Ad Dynamic
Something that is dynamic is characterized by constant change. To say we live in a dynamic world would be an understatement, as the rate of change in almost everything seems to be increasing all the time. When it comes to online advertising, serving up ads that meet the expectations of people who are surrounded by constant change should meet them where they are, meaning your ads should be dynamic to make your audience want to embrace them.
Using animations, audio and video are just a few ways to make ads dynamic. Another way to make your ads more dynamic is by buying ads using real-time buying (RTB). In other words, publishers offer up a specific ad space for sale at the very moment a visitor to their site is pulling up their web page.
The Growth of Real-time Buying
A recent survey conducted by Digiday and Google's Doubleclick indicates there is a growing trend towards an increased... Read more
The 2012 Survival Guide for Publishers
It has been a bumpy few years for online publishers, and the roller-coaster ride will continue. But there's real money to be made, thanks to the potential of new ad formats and new ad technologies.
