The CMO of the future is one grounded in analytics. Big ideas, creative vision and innovative thinking are all still critical for the long-term success of an organization, yet with the drastic proliferation of data available to a marketing team, the future CMO has no choice but to use the data to leverage strategic advantage over the competition. It’s either do that, or allow the competition to do the same to your firm.
Tagged 'ROI' 
6 Things to Keep in Mind When Replatforming
Posted by Paul Dunay on April 25th, 2013 at 1:16 pm
As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience.
Video Starts with Writing
Posted by Dan Nuckolls on March 28th, 2013 at 11:10 am
Anyone can write, right?
Eheee! Wrong Answer.
Videos are created to achieve certain goals. Since most people write emails, post to a blog, or even write books they believe they can write for video. But it’s a very different animal.
A book author is not commonly a screenwriter for a movie. The reason is due to the nuances in the human mind that are accessed differently in print vs. screen. A book relies on the theater of the mind, imagination and personal interpretation. While a movie, sales video, wed video or commercial uses moving pictures, people and music to direct the mind into thinking the way you want a person to think.
Writing for video is a very discerning and, dare I say, “psychological” way of presenting information. The mind of the viewer must be explored, not just your clients’.
