In the last few years companies have an increasing desire to take search engine optimization (SEO), pay-per-click (PPC) and social media marketing in-house. The trend, while logical, has dangerous implications for corporations and agencies alike.
When planning your next marketing video, determine what is best for the situation. Also determine if you can do it in-house or whether you should bring in a video production team.
Defining your PURPOSE is the first step in ANY project, and in video, it allows participants to have the end-goal in their heads. Leadership Author, Steven Covey wrote, “Begin with the end in mind.”
An iPhone is great in the hands of someone who knows production, lighting, sound, pacing, directing, storytelling, etc. But, just turning on a phone and recording from the built-in mic can be detrimental. It's not about the tools; it's how you use them. A poorly produced video, in business, can actually work against you and damage your image.
If you are capturing testimonials, a raw iPhone recording “might” work in a specific scenario, but if you are trying to represent the image of you or your company, it's wise to get assistance from someone who makes engaging videos for a living. After all, a poorly produced video might get out there, but will it impress anyone, or better yet, will it ENGAGE anyone? Getting people to watch is great, but if they don’t take ACTION, you are... Read more