Tagged 'rio'

What the Industry and Rio Olympic Games Can Learn from #NBCFail

Posted by Jeff Hasen on August 22nd, 2012 at 6:32 am

Rather than consider the following a delayed analysis of the much tweeted-about NBC Olympics London telecast, think of this as a preview of the Rio Games four years hence.
NBC would certainly spin it that way.
By now, you know that members of the “loudmouth minority” have railed against NBC for delaying the airing of the Summer Games despite making promises that all but the ceremonies would be shown live somewhere.
I was especially aghast after seeing on Twitter the result of Usain Bolt’s 9.63 second 100-meter win before what NBC presented to us as a live stream was sent to American viewers on computers, or in my case, an iPad.
Former President Bill Clinton famously said, "It depends upon what the meaning of the word 'is' is.”
In so many words, NBC said “It depends on what the meaning of the word ‘live’ is.”
Recently, Today executive producer, Jim Bell, who also was the Games' executive producer, dismissed the criticism, again incorrectly stating in a Hollywood Reporter interview that “everything was live.”
Why is it such a big deal? Why can’t I be content with 5,500 hours from London, unprecedented as far as Olympics are concerned?
Because we live in real time. Even a delay of 9.63... Read more