It’s time we update our loyalty and rewards programs to reflect the marketing world of today. A world that uses technology we won’t see on an episode of Mad Men. A world that values authenticity and doesn’t fall for deceptive or persuasive tactics.
First, we'll take on the savings offered as part of rewards programs. As a coupon shopper and member of dozens of rewards programs, I’ve seen what works. As a marketer, I know what we’re capable of. Read how we can put these two together...
