Integrating email with your advertising campaign has many advantages for both the consumer and the business. Not only is it a good way to increase your marketing response rates, it can create closer relationships with the majority your company's regular customers. When you integrate display ad campaigns into email marketing, you can create a system that can keep in touch with the customer while, at the same time, showing them that there is more that they can do with your business.
Tagged 'retargeting' 
Re-Targeting Means Re-Thinking Creative
Posted by Matt Rosenberg on March 4th, 2011 at 3:47 pm
Re-targeting gives us a great tool to take someone who has qualified themselves as a lead and keep them warm while they are in the consideration process. But re-targeting requires a creative plan as well as a media plan. Case in point:
I am starting to think about getting a new car. I have an Infiniti that I love, but which is rear-wheel drive and not making me comfortable in this snowy winter. So I'm looking for AWD and, because I don't drive a lot of highway anymore, a hybrid. Because I love my car, I went to infiniti.com to see if they had a hybrid.
They didn't. But they do have an AWD and, out of curiosity and a bit of brand loyalty, I went through the configuration process. At the end, I realized that really hybrid is the way I want to go.
Now, though, pretty much wherever I go on that computer, I am served ads for the car I configured and abandoned. From adwords to display to tickers on youtube, it's all infiniti. Now, this is doing one job, which is to keep infiniti on my mind.... Read more
